Raymond visited Tbilisi in Georgia 15 -18 October as he presented a workshop on communication and media as part of the Georgian FA/Uefa Certificate in Football Management (CFM) programme.  The educational programme helps support the development of employees of national football federations across Europe and is run by the European governing body of football (Uefa) and Lausanne University.  This workshop featured a discussion of the role of social media and its impact on national federations as well as discussions around the role of marketing and the sport which were led by a senior Uefa marketing manager. http://www.uefa.org/football-development/academic/national-edition-cmf/index.html

First published: 24 October 2014

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