Meet the Academics

Dr Amy Goode

Programme Director for the Online MSc Marketing and lecturer at the Adam Smith Business School

Dr Amy Goode is a Lecturer in Marketing at the University of Glasgow Adam Smith Business School. Her research and teaching interests are in digital marketing, services marketing, consumer behaviour and consumer culture theory. Amy has published her work in the European Journal of Marketing, Journal of Services Marketing and Advances in Consumer Research. She recently secured funding from the Academy of Marketing Research Council, and is a Fellow of the Higher Education Academy. She teaches the Services Marketing and Marketing: Ethics, Consumption and Technology courses on the online MSc Marketing. 

Dr Areti Chavale

Deputy Programme Director for the Online MSc Marketing and lecturer at the Adam Smith Business School

Dr Chavale is a lecturer in Management at the University of Glasgow Adam Smith Business School. Her research interests are art market business, creative industries and cultural economics. She gained a decade of art market work experience, mainly in auction houses, but also in museums and galleries. Her work also focuses on impact and knowledge exchange across the academic, business and policy worlds. 

Dr Jaylan Azer

Lecturer in Marketing at the Adam Smith Business School

With a particular interest in digital consumer behaviour and its impact in social networks, Azer’s research is centred on complementary concepts such as service-dominant logic, value co-creation and actor/customer engagement. She teaches the Marketing Management course on the online MSc Marketing.

Dr Parichehr Riahi Pour

Lecturer at the Adam Smith Business School

Dr Parichehr Riahi Pour is a Lecturer in Marketing at the University of Glasgow Adam Smith Business School. She holds a PhD in Management (Marketing) and an MSc in Management, both from the Adam Smith Business School. Her research interests include branding and consumer behaviour. Parichehr’s research has been published by Annual American Association of Marketing-Sheth Foundation Doctoral Consortium, Academy of Marketing Science World Marketing Congress and European Marketing Academy Conference. She teaches the Marketing Research & Analytics and Marketing Communications courses on the online MSc Marketing.

Dr Nilay Balkan

Lecturer at the Adam Smith Business School

Dr Nilay Balkan is a Lecturer in Marketing at the University of Glasgow Adam Smith Business School. She holds a PhD in the role of social media in building relationship and communities between customer and micro-businesses. Nilay is a member of the School's Marketing and Entrepreneurship, Development and Political Economy research clusters. She teaches the Retail Marketing course on the online MSc Marketing. 

Dr Noreen Siddiqui 

Senior Lecturer at the Adam Smith Business School

Dr Noreen Siddiqui is a senior lecturer in marketing. She has over 20 years’ experience of teaching and learning within the higher education sector. Noreen completed her PhD on the development of internet retailing within the UK high street. She is currently interested in fashion consumption, digital communication, and retailing. She is also experienced in developing online pedagogy for learning and teaching. She teaches the Brand Management and Social media Marketing courses on the online MSc Marketing.