Postgraduate taught 

International Strategic Marketing MSc

International Strategic Management MGT5182

  • Academic Session: 2024-25
  • School: Adam Smith Business School
  • Credits: 20
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 1
  • Available to Visiting Students: No
  • Collaborative Online International Learning: No

Short Description

This class is designed to provide the essential underpinnings for the MSc degree through its coverage of the foundations of corporate and industry strategy, the tools of strategy analysis and the analysis of competitive advantage.

Timetable

8 x 2 hour lectures

4 x 2 hours tutorials

Excluded Courses

None

Co-requisites

None

Assessment

The course will be assessed by an in person examination (2 hours in length).

Main Assessment In: December

Course Aims

This class is designed to provide the essential underpinnings for the MSc degree through its coverage of the foundations of corporate and industry strategy, the tools of strategy analysis and the analysis of competitive advantage. In addition it aims to provide knowledge and skills relating to specific dimensions of corporate strategy, including diversification strategy and the management of the multibusiness corporation. Associated with the above aims, the course is also designed to provide the basic knowledge and skills to learn from case study analysis. Case analysis is used to provide practice in problem-solving and decision-making in a simulated situation. 

Intended Learning Outcomes of Course

On completion of the International Strategic Management course and the prescribed reading, students will be able to:

 

1. Identify and critically evaluate the essential components of strategic management, strategy analysis and strategy formulation;

2. Explain the position of the international and multinational dimensions of strategy within overall firm strategy; and alongside other strategic choices including diversification and vertical integration;

3. Apply the tools of strategy analysis and competitive advantage to international management & international entrepreneurship in different firm, industry and country contexts;

4. Identify and argue the appropriateness of strategic alternatives, domestic and international, at corporate and business-unit levels.

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.