International Strategic Marketing MSc
Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.
- Academic contact: business-recruitment@glasgow.ac.uk
- Teaching start: September
- Glasgow: Gilmorehill campus
- MSc: 12 months full-time
Why this programme
- Enhance your skills with the Strategic Marketing Consultancy elective. Solve real-world client challenges and deliver practical, impactful solutions using key marketing frameworks.
- Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.
Expand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.- Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.
- Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.
Adam Smith Business School is triple accredited
Programme structure
You will take eight core and three optional courses, and undertake a dissertation.
Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations.
You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.
Core courses
- Global Consumer Behaviour
- Global Perspectives in Marketing Ethics
- International Brand Management
- International Market Entry Strategy
- Marketing Research
- Reputation Building through Marketing Communications
- Strategic Marketing Consultancy
- Strategic Marketing Management
Optional courses
- Digital Marketing Environment
- Export Marketing
- International Brand Management
- International Marketing Trends
- International Services Marketing
- Marketing and Emerging Markets
- Retail Marketing
- The Dark Side of Marketing
Research project
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Euro-Asian MBA-MSC Programme
The Euro-Asian MBA-MSc programme is an exciting partnership designed in collaboration with Universiti Sains Malaysia (USM). The programme aims to provide you with a rigorous and comprehensive general management curriculum from the perspectives of Southeast Asian and European academics and practitioners; including a minimum of one-month work placement with our industry partners in Malaysia.
The Euro-Asian programme is a two-year degree, with your first year spent studying in Malaysia on the USM MBA programme. In your second year, you will have the opportunity to travel to Glasgow to study one of the three MSc programmes on offer: Corporate Governance & Accountability; Environment & Sustainable Development; or International Strategic Marketing.
Find out more
- Adam Smith Business School: Euro-Asian MBA-MSC programme
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Dual Degree (O.P. Jindal - Glasgow)
More information
- First year: O.P. Jindal MBA
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Programme alteration or discontinuation
The University of Glasgow endeavours
to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw
or alter a programme. For more information, please see: Student contract.
Career prospects
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing.
We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.
Fees & funding
Tuition fees for 2026-27
MSc
Home & RUK
- Full-time fee: £15,813
International & EU
- Full-time fee: £34,470
Fees for MBA-MSc Euro-Asian programmes delivered in collaboration with Universiti Sains Malaysia and Institut Teknnologi Bandung (ITB) are listed in the drop-down section above. Please email business-recruitment@glasgow.ac.uk for further enquiries.
Fee status
Deposits
International and EU applicants are required to pay a deposit of £2,000 when an offer is made.
Deposits: terms & conditions
The following guidelines will apply in determining whether a deposit will be refunded. Where the deposit is refunded, a 25% administration fee will be deducted unless otherwise stated.
a: Deposits WILL be refunded to applicants under the following circumstances:
- Where the University is unable to offer you a place on the programme as specified on the offer. A full refund will be issued in this case.
- Death of a close family member (parent/guardian, grandparent, sibling, spouse, child/dependent). Official evidence (signed and stamped) must be provided.
- SERIOUS ill health of the applicant or a close family member (parent/guardian, grandparent, sibling, spouse, child/dependent). Official evidence (signed and stamped) must be provided.
- Applicant does not meet conditions of offer. This may be academic or language test requirements. Satisfactory evidence must be uploaded to the student’s applicant self-service to prove that they have not met the conditions of their offer (note that applicants who do not meet the language condition of their offer must show reasonable attempt to meet this, i.e. they must provide at least two language tests which were taken after the date the deposit was paid).
- Visa / ATAS refusal: we will only consider a refund if the visa / ATAS refusal was based on matters outside of the applicant’s control.
- If a refund request is received within 14 days of the deposit being received a full refund will be issued under the Consumer Protection Regulations.
b: Deposits WILL NOT be refunded to applicants under the following circumstances:
- An applicant decides not to attend the University for any reason not outlined above.
- Personal financial constraints / unsuccessful scholarship application.
- Applicant has decided to defer – in this situation the University will retain the deposit and hold it against the applicant’s account to secure their place for the following year of entry. You may defer twice. After the second deferral standard conditions will apply.
- There is still time to meet the English language test requirement before the final upload date. Please see section a) 4.
- Visa / ATAS was applied for too late. Please see section a) 5.
- Any documents used for admission are proven to be fraudulent. We work in partnership with Qualification Check to check academic qualifications. English language qualifications are verified with the provider.
- The refund request is received more than 30 days after the official course start date as outlined in your offer email.
Timeframe for requesting a refund
Refund requests must be received no later than 30 days after the official course start date as outlined in your offer email. As per section b)7 above the request will be denied.
Receiving a refund
- To comply with Money Laundering Regulations, the University will pay all refunds to the original payer using the source payment details. This is known as a “return to source” payment.
- All appropriate documentation and evidence relating to the original payment must be provided, when requested.
- All payments and refunds are in GBP currency - the University is not responsible for any exchange rate fluctuations or beneficiary bank charges associated with the refund.
- Where University approved payment methods have not been used, this may cause significant delays or prevent payment altogether.
- We will aim to issue the deposit refund within 8 weeks of receipt of information per point 2 above. At peak times this may be longer.
How to request a deposit refund
Please go to our enquiry form and select 'Fees and Deposit' as the enquiry reason and then 'Can I have a deposit refund?'.
Please upload all supporting documentation to your applicant self-service portal before submitting the above request.
Additional fees
- Fee for re-assessment of a dissertation (PGT programme): £370
- Submission of thesis after deadline lapsed: £350
- Registration/exam only fee: £170
Entry requirements
2.1 Hons (or non-UK equivalent) in Business Management, Marketing or Commerce. We can also accept a Social Science degree with at least 5 credit bearing modules in Management and/or Marketing at an average grade of pass.
Accepted modules
We normally accept the following modules to meet the credit bearing module requirement:
Management
- Management
Marketing
- Advertising
- Audience/Market Analysis
- Brand Management
- Brand Strategy
- Branding
- Business Communication
- Business2Business
- CRM
- Consumer Behaviour
- Consumerism
- Market Research
- Marketing
- Promotion
- Public Relations
- Purchasing
- Relationship Management
- Sales
- Supply Chain Management
- Tourism
Applicants with 2.1 Hons (or non-UK equivalent) in any subject with 2 years work experience in a Marketing role might be considered.
This is a specialized degree. If you do not have prior knowledge or experience in Marketing but are interested in pursuing further studies and a career in the field, we recommend considering applying to our programme: MSc Management with Marketing.
International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.
English language requirements
For applicants from non-English speaking countries, as defined by the UK Government, the University sets a minimum English Language proficiency level.
International English Language Testing System (IELTS) Academic and Academic Online (not General Training)
- 6.5 overall with no subtest less than 6.0
- IELTS One Skill Retake Accepted
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
Common equivalent English language qualifications accepted for entry to this programme:
TOEFL (ibt, mybest or athome)
Tests taken up to 20 January 2026
- 90 Overall, no subtest lower than Reading 20; Listening 19; Speaking 19; Writing 21
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test, this includes TOEFL mybest.
Tests taken from 21 January 2026
- 92 Overall, no subtest lower than Reading 22; Listening 20; Speaking 23; Writing 21
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test, this includes TOEFL mybest.
Pearsons PTE Academic
- 65 overall with no subtest less than Reading 60; Listening 60; Speaking 65; Writing 60
- Online PTE not accepted for entry
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
Cambridge Proficiency in English (CPE) and Cambridge Advanced English (CAE)
- 176 overall with no subtest less than 169
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
Oxford English Test
- 7 overall with no subtest less than 6
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
LanguageCert Academic/ Academic Online
- 70 overall with no subtest less than 65
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
Password Skills Plus
- 6.5 overall with no subtest less than 6.0
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
Trinity College Integrated Skills in English II
- Two subtests at 96 or higher, and two subtests at 80 or higher
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
Kaplan Test of English
- Any two subtests at 480 or higher, and any two subtests at 450 or higher
- Tests must have been taken within 2 years 5 months of programme start date. Applicants must meet the overall and subtest requirements using a single test.
University of Glasgow Pre-sessional courses
Tests are accepted for 2 years following date of successful completion.
Alternatives to English Language qualification
- Degree from majority-English speaking country (as defined by the UKVI including Canada if taught in English)
- students must have studied for a minimum of their final year at Undergraduate level, or 9 months at Master's level, and must have completed their degree in that majority-English speaking country within the last 6 years.
- Undergraduate 2+2 and 3+1 degrees from majority-English speaking country (as defined by the UKVI including Canada if taught in English)
- students must have completed their final year of study in that majority-English speaking country within the last 6 years.
For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of English language ability for visa applications to degree level programmes. The University is also able to accept UKVI approved Secure English Language Tests (SELT) but we do not require a specific UKVI SELT for degree level programmes. We therefore still accept any of the English tests listed for admission to this programme.
Pre-sessional courses
The University of Glasgow accepts evidence of the required language level from the English for Academic Study Unit Pre-sessional courses. We would strongly encourage you to consider the pre-sessional courses at the University of Glasgow's English for Academic Study (EAS) Unit. Our Pre-sessional courses are the best way to bring your English up to entry level for University study. Our courses give you:
- direct entry to your University programme for successful students (no need to take IELTS);
- essential academic skills to help you study effectively at University;
- flexible entry dates so you can join the right course for your level.
More information on our Pre-sessional courses.
We can also consider the pre-sessional courses accredited by the below BALEAP approved institutions to meet the language requirements for admission to our postgraduate taught degrees:
- Heriot Watt
- Kingston Upon Thames
- Middlesex University
- Manchester University
- Reading University
- Edinburgh University
- ST Andrews University
- UCL
- Durham
For further information about English language requirements, please contact the Recruitment and International Office using our enquiry form
International students
We are proud of our diverse University community that includes students and staff from more than 140 different countries.
How to apply
To apply for a postgraduate taught degree you must apply online. We cannot accept applications any other way.
Please check you meet the Entry requirements for this programme before you begin your application.
Documents
As part of your online application, you also need to submit the following supporting documents:
- A copy (or copies) of your official degree certificate(s) (if you have already completed your degree)
- A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained
- Official English translations of the certificate(s) and transcript(s)
- One reference letter on headed paper
- Evidence of your English language ability (if your first language is not English)
- Any additional documents required for this programme (see Entry requirements for this programme)
- A copy of the photo page of your passport
You have 42 days to submit your application once you begin the process.
You may save and return to your application as many times as you wish to update information, complete sections or upload supporting documents such as your final transcript or your language test.
For more information about submitting documents or other topics related to applying to a postgraduate taught programme, see how to apply for a postgraduate taught degree
Guidance notes for using the online application
These notes are intended to help you complete the online application form accurately; they are also available within the help section of the online application form.
If you experience any difficulties accessing the online application, see Application System Help.
- Name and Date of birth: must appear exactly as they do on your passport. Please take time to check the spelling and lay-out.
- Contact Details: Correspondence address. All contact relevant to your application will be sent to this address including the offer letter(s). If your address changes, please contact us as soon as possible.
- Choice of course: Please select carefully the course you want to study. As your application will be sent to the admissions committee for each course you select it is important to consider at this stage why you are interested in the course and that it is reflected in your application.
- Proposed date of entry: Please state your preferred start date including the month and the year. Taught masters degrees tend to begin in September. Research degrees may start in any month.
- Education and Qualifications: Please complete this section as fully as possible indicating any relevant Higher Education qualifications starting with the most recent. Complete the name of the Institution (s) as it appears on the degree certificate or transcript.
- English Language Proficiency: Please state the date of any English language test taken (or to be taken) and the award date (or expected award date if known).
- Employment and Experience: Please complete this section as fully as possible with all employments relevant to your course. Additional details may be attached in your personal statement/proposal where appropriate.
Reference: Please provide one reference. This should typically be an academic reference but in cases where this is not possible then a reference from a current employer may be accepted instead. Certain programmes, such as the MBA programme, may also accept an employer reference. If you already have a copy of a reference on letter headed paper then please upload this to your application. If you do not already have a reference to upload then please enter your referee’s name and contact details on the online application and we will contact your referee directly.
Application deadlines
Application deadlines for 2027 entry will be published in due course. Please check back later.
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