This course will cover the core areas of Strategic Management, the levels of strategy and how to assess the competitive environment, giving attention to the application of key concepts and tools as well as the main concepts and theories contained in Strategic Management as a discipline.

Lectures: 2hrs x 10 weeks

Tutorials: 2hrs x 6 weeks

Tutorials are held at various times and can be selected on MyCampus

None.

Reassessments are normally available for all courses, except those which contribute to the Honours classification. For non Honours courses, students are offered reassessment in all or any of the components of assessment if the satisfactory (threshold) grade for the overall course is not achieved at the first attempt. This is normally grade D3 for undergraduate students and grade C3 for postgraduate students. Exceptionally it may not be possible to offer reassessment of some coursework items, in which case the mark achieved at the first attempt will be counted towards the final course grade. Any such exceptions for this course are described below. 

To become familiar with Strategic Management concepts, practices and theories. This course sits at the start of the honours programme to provide the student with the core knowledge to assess the strategy of an organisation and the skill to produce potential courses of action for an organisation in the future. The knowledge transferred in the course comprises the three levels of strategy: i.e. business level, corporate level and network level; and as such it provides the basic skeleton of strategy that will enable students to either study further or develop professionally. Strategic Management will form their basic understanding of business performance.

By the end of this programme students will be able to:

1. Criticise and contrast theories and concepts of strategic decision-making.

2. Recognise and evaluate the importance of strategy to an organisation's decision-making processes.

3. Appraise an organisation's external and internal environment by drawing on appropriate economic and strategic management theories and frameworks.

4. Identify, design and explain and strategies an organisation may adopt in order to establish and maintain competitive advantage.

5. Critically evaluate factors that potentially impact strategic decision making.

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.