The course aims to introduce students to the multi-disciplinary nature of contemporary management and to develop an initial sense of the major functions that contribute to competitive performance within an international environment. The course draws upon a number of case studies and practice-based activities to achieve these objectives.

27h of blended learning sessions, including 1h on-campus sessions x 9 weeks

1-hour tutorials four times per semester.

Please refer to MyCampus for timetable.

■ MGT1021 Introduction to Marketing

■ MGT1022 Organisational Behaviour

■ MGT1023 Principles of Management

■ MGT1026 Foundations of Finance

This is a compulsory course within year 1 of the BAcc and must be taken alongside all other required year 1 BAcc courses as detailed in the programme specification.

The purpose of the course is to introduce students to the multi-disciplinary nature of contemporary management. The course will engage students in understanding key aspects of management, including the following six specified topics as these will affect the organisation's competitive success:

■ strategy,

■ entrepreneurship  

■ marketing,

■ international business,

■ operations management, and

■ organisational behaviour/human resource management.

By the end of this course students will be able to:

■ critically discuss the nature of management;

■ describe a range of key concepts and theories related to the different areas of strategy, entrepreneurship, marketing, international business, operations management and organisational behaviour, as well as;

■ demonstrate understanding of these by drawing on evidence from various business context and examples;

■ evaluate and synthesise competing concepts and theories by drawing on reasoned explanations and conclusions;

Students must complete a minimum of 75% of the assessment to be awarded credit.