Your personal statement is your first impression to your prospective university.

In face-to-face interactions, studies show it takes just 7 seconds for us to make up our minds about someone – including deciding if you are trustworthy, charismatic or leadership material.

Your personal statement is your first opportunity to make an impact on your tutor and showcase who you are and what you want to achieve.

Your job when crafting such an important piece, is to ensure that impact is a positive one.

A successful personal statement helps you to stand out and gives tutors an insight into your personality, strengths and ambitions.

The process of writing your personal statement can be incredibly daunting. They are a critical part of the decision-making process for tutors, and for competitive courses, how you present yourself on the page can be the deciding factor on whether you get to the interview stage.

So, how can you ensure your personal statement leaves a great first impression?

What are universities looking for?

As with any successful piece of writing, you should think about your audience first. The university will be using your personal statement to decide your suitability for the course and so are looking to understand more about you, your reasons for choosing to study a particular subject and what you will bring to the university as a whole.

In particular, your tutor will want to hear about how your prior experience relates to the programme you are applying for – not just the details of the roles but what you learnt about yourself, the skills you have gained and how you will apply this to the course and your future career.

Universities want to enrol students who have a passion for their chosen subject as this usually translates to engaged and enthusiastic students who are fully immersed in their learning. Your personal statement is a chance to let your passion for your chosen field shine through and let your tutor know how the course will help you to achieve your goals.

What should I include in my personal statement?

There are two key areas you need to cover in your personal statement; your motivations and your experience.

Here are some questions to ask yourself:

  • What are your motivations for choosing the course?
  • Why are you passionate about this subject or vocation?
  • Why are you a good fit for the course curriculum?
  • What relevant academic, practical and extra-curricular experience do you have?
  • Why do you want to study at this particular university?

Try to back up any statements with personal experience and examples. Remember, your previous experience is relevant, whether it is in your chosen field or not.

Consider what it is that equips you to be a suitable candidate. What are your current skills, and how can they be adapted and extended to suit the demands of your chosen subject?

Of course, there are also points to avoid in your personal statement too. You don’t need to cover off your educational or professional CV for example, as this will be included in your application.

Also try not to be too generic – any information you include should be specific and linked back to the course. Don’t just say you take part in a particular club, such as football or chess. Instead explain how your hobbies have helped you to gain valuable skills such as teamwork, or analytical thinking. The more personal to you, the better.

Keep it simple

Every bit of information included in your personal statement should be telling the tutor something relevant. Resist the urge to waffle! Tutors will be reading a lot of applications, so you will want to ensure you have got the main points across clearly and concisely.

Structure is also important. Make sure you plan your statement carefully to cover all the main points, using paragraphs and headings to make the content easy to follow.

Ensure you use positive language and remember; spelling and grammar do matter – so proof, proof and proof again.

A successful sign off

After spending so long constructing the body of your statement and covering all the key points, it can be hard to write your final paragraph. There are two tactics you can employ here.

Firstly, you can tie your conclusion back to statements you made at the beginning. Reiterating experiences, skills and interests you have already touched on gives you another chance to showcase any key points and draw the piece to a satisfying conclusion.

Another option is to talk about your hopes and aspirations for the future. This shows you have thought about your career path and how the course will help you achieve your ambitions, as well as ending your statement on that all-important positive note.

If you would like further guidance on writing an impactful personal statement, or if you have any questions about your application, our admissions team would be happy to help. Please contact our admissions team by phone 0800 904 7258 (UK) or +44 (0)141 278 7247 (international).

Online postgraduate programmes

First published: 14 April 2021

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Online postgraduate programmes