Language is a powerful tool that shapes our worldview and influences how we connect with one another. It goes beyond mere communication; it mirrors our beliefs and values. Certain terms, like "addict" or "problem gambler," perpetuate harmful stereotypes, leading to judgment, discrimination, and shame. This stigma can prevent those experiencing gambling harms from seeking the help they need. 

In 2022, for our work with the Lancet Public Health Commission on Gambling, Professor Heather Wardle and I conducted focus groups with individuals who have firsthand experience with gambling harms. Our goal was to refine the Commission's language regarding these harms. While we achieved valuable insights from these sessions, it became clear that further efforts were necessary. 

With the support of a grant from Glasgow’s Knowledge Exchange Fund, Professor Heather Wardle and I facilitated 4 workshops in 2024 to develop language guidelines for respectful reporting on gambling. These are particularly focused on anyone with a public platform for discussing gambling but can be followed by anyone. These guidelines were crafted in collaboration with people who have lived through gambling harms, alongside colleagues from organizations like the GMCA and journalists. 

As conversations around gambling and its impacts gain momentum, it's crucial to establish guidelines for respectful reporting. Our recommendations advocate for three key changes: 

  1. Use person-centred language: Describe individuals experiencing harms rather than using stigmatizing labels like "problem gambler."
  2. Acknowledge health risks and addiction: Recognize that gambling products carry health risks and can be addictive.
  1. Avoid stigmatization: Refrain from victimizing or stigmatizing those affected by gambling harms.

Understanding how language shapes perceptions and attitudes is vital for fostering empathy and driving social change. Our guide supports efforts to promote sensitivity and inclusivity by outlining best practices and offering practical tips to avoid stigmatizing individuals in reporting their experiences with gambling harms. 

Our guidelines also include eight principles for reporting on gambling, aimed at ensuring responsible and respectful coverage. It's important to note that our guide doesn't cover every possible scenario but provides a framework for respectful reporting. 

By adopting these guidelines, we aim to shift the conversation around gambling and its associated harms. Language is nuanced and evolves over time, so while our guide reflects current perspectives, it should be regularly reviewed and updated. 

Changing our approach to language can lead to a society where individuals affected by gambling are not stigmatized. This shift is crucial for saving lives and ensuring that more people receive the necessary assistance and support. 

The discussions around language in relation to gambling harms are complex but essential. We recognize the need for continued work in this area and are encouraged by the interest shown by various stakeholders, both within academia and beyond. 

First published: 28 August 2024

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