Raymond has edited a four volume collection in the Sage Major Work series that pulls together some best journal research from around the world in sports and communication. The volumes examine, History and Context, Heroes and Villains; Sport, Media and Communicating Identities; The Sports Communication Industries and Sports and the Digital Age. As sports culture and practice has been intertwined with the media and communication industries since both began to emerge in their contemporary forms in the late 19th century. There has evolved a complex and symbiotic relationship between sport and the communication industries that have has seen the latter re-shape, mediate, finance and even define one of the central tenets of 20thand 21st Century popular culture. 


First published: 23 June 2016