To celebrate the launch of the new book Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age by Raymond Boyle and Richard Haynes, Birkbeck Sport Business Centre, London hosted a panel discussion on the relationship between the Media and Formula 1 on Monday 29 April.

Taking the global sport of Formula 1 (F1) motor racing as a sustained case study, Streaming the Formula 1 Rivalry examines how the relationship between the sport and the media has evolved in this new digital environment. The book shows how new media owners have aimed to use social and digital media strategies to deepen the global reach of a television sport previously thought of by many as in decline. At Birkbeck there was a wide-ranging discussion chaired by Raymond Boyle and Richard Haynes with Rebecca Clancy, Formula 1 Journalist, Mark Gallagher, Formula 1 Executive and Managing Director, Performance Insights and Stuart Morrison, Head of Communications at MoneyGram Haas F1 Team.

The panel discussion was followed by a drinks reception to launch the book, Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age.


First published: 1 May 2024

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