Dr Reika Igarashi

  • Lecturer in Marketing (Management)

email: Reika.Igarashi@glasgow.ac.uk
pronouns: She/her/hers

Import to contacts

Biography

Dr Reika Igarashi is a Lecturer in Marketing at the Adam Smith Business School. Reika holds a PhD in Marketing, and an MA in Corporate Communications and Public Relations from the University of Leeds (Leeds University Business School).

Reika’s research revolves around “Technology in Marketing” and her research themes include, technostress – stress comes from the use of technology – among frontline sales and service employees and consumers, Use of AI in sales and service settings, online consumer behaviour, and influencer and virtual influencer marketing.

Reika’s previous work on technostress was published in the Journal of International Marketing and her work on virtual influencers was published in Psychology and Marketing.

Research interests

Reika is a member of the School's Marketing research cluster.

Areas of expertise:

  • Technostress
  • AI in frontline service
  • AI in Sales
  • Online consumer behaviours
  • Quantitative methods including experiments and structural equation modelling

Grants

Academy of Marketing Small Research Grant (2023)

Teaching

Digital Marketing Strategy


Dr Reika Igarashi profile photo in the Atrium of the Adam Smith Building, University of Glasgow