Professor Ozlem Sandikci Turkdogan
- Professor in Marketing (Management)
telephone:
6800
email:
Ozlem.SandikciTurkdogan@glasgow.ac.uk
https://orcid.org/0000-0001-7153-792XBiography
Ozlem Sandikci Turkdogan is a Professor of Marketing at the University of Glasgow Adam Smith Business School. She received her MBA degree from Birmingham University and Ph.D. in Marketing degree from the Pennsylvania State University, USA. Previously, she worked at Bilkent University, Turkey. She was a visiting professor at York University, Schulich School of Business in Toronto, Canada and Faculty of Economics, University of Ljubljana, Slovenia.
Her research addresses sociocultural dimensions of consumption and focuses on the relationship between globalization, marketing, and culture. Her work is published in the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Marketing Theory, Business History Review, and Fashion Theory, and several other journals and edited collections. She is the co-editor of the Handbook of Islamic Marketing (Edward Elgar, 2011) and Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge, 2016).
In 2003, she received the Franco Nicosia ACR Competitive Paper Award, in 2012 the Emerald Literati Network “Highly Commended Paper” Award, and in 2016 the Consumer Culture Theory Conference Best Special Session Award.
Research interests
- Market creation and transformation
- Branding and marketing histories
- Consumption and globalization
Publications
2024
Corus, C., Saatcioglu, B. and Sandikci Turkdogan, O. (2024) Gendered consumer responsibilization: the constitution of menopausal women as responsible feminine consumer subjects. Journal of Consumer Research, (doi: 10.1093/jcr/ucae057) (Early Online Publication)
Sandikci Turkdogan, O. , Tarı Kasnakoğlu, B. and Omeraki Çekirdekci, Ş. (2024) Institutional complexity and consumer wellbeing: Navigating the conflicting logics of religion, state and market during the Covid-19 pandemic. Marketing Theory, (doi: 10.1177/14705931241245593) (Early Online Publication)
Sandikci, O. , Jafari, A. and Fischer, E. (2024) Claiming market ownership: Territorial activism in stigmatized markets. Journal of Business Research, 175, 114574. (doi: 10.1016/j.jbusres.2024.114574)
2023
Aboelnaga, R. M. A. A., Azer, J. and Sandikci Turkdogan, O. (2023) A Framework for Antecedents and Consequences of Customer Engagement with Brand-Related Content on Social Media. Frontiers in Service 2023, Maastricht, Netherlands, 15-18 June 2023.
2022
Sandikci, O. (2022) The scalar politics of difference: Researching consumption and marketing outside the West. Marketing Theory, 22(2), pp. 135-153. (doi: 10.1177/14705931221074721)
2021
Sandikci, O. (2021) Religion and everyday consumption ethics: a moral economy approach. Journal of Business Ethics, 168(2), pp. 277-293. (doi: 10.1007/s10551-019-04422-2)
2020
Karamullaoglu, N. and Sandikci, O. (2020) Western influences in Turkish advertising: Disseminating the ideals of home, family and femininity in the 1950s and 1960s. Journal of Historical Research in Marketing, 12(1), pp. 127-150. (doi: 10.1108/JHRM-10-2018-0050)
2019
Ghaffari, M., Jafari, A. and Sandikci, O. (2019) The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market. Journal of Business Research, 105, pp. 434-442. (doi: 10.1016/j.jbusres.2019.03.029)
Karamullaoglu, N. and Sandikci, O. (2019) A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale. Journal of Historical Research in Marketing, 11(3), pp. 317-338. (doi: 10.1108/JHRM-04-2018-0016)
Sandıkcı, Ö. and Kravets, O. (2019) CCT perspectives on macromarketing: introduction to the special issue. Journal of Macromarketing, 39(1), pp. 5-8. (doi: 10.1177/0276146718820930)
Sandıkcı, Ö. (2019) Elizabeth Bucar, Pious Fashion: How Muslim Women Dress. Anthropological Quarterly, 92(1), pp. 301-306. [Book Review]
2018
Sandıkcı, Ö. (2018) Religion and the marketplace: constructing the ‘new’ Muslim consumer. Religion, 48(3), pp. 453-473. (doi: 10.1080/0048721X.2018.1482612)
2016
Jafari, A. and Sandıkcı, Ö. (2016) The ontological pitfalls of Islamic exceptionalism: A re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of “Islamic marketing”. Journal of Business Research, 69(3), pp. 1175-1181. (doi: 10.1016/j.jbusres.2015.09.016)
2015
Jafari, A. and Sandıkcı, Ö. (2015) ‘Islamic’ consumers, markets, and marketing: A critique of El-Bassiouny's (2014) “The one-billion-plus marginalization”. Journal of Business Research, 68(12), pp. 2676-2682. (doi: 10.1016/j.jbusres.2015.04.003)
2014
Kravets, O. and Sandikci, O. (2014) Competently ordinary: new middle class consumers in the emerging markets. Journal of Marketing, 78(4), pp. 125-140. (doi: 10.1509/jm.12.0190)
Articles
Corus, C., Saatcioglu, B. and Sandikci Turkdogan, O. (2024) Gendered consumer responsibilization: the constitution of menopausal women as responsible feminine consumer subjects. Journal of Consumer Research, (doi: 10.1093/jcr/ucae057) (Early Online Publication)
Sandikci Turkdogan, O. , Tarı Kasnakoğlu, B. and Omeraki Çekirdekci, Ş. (2024) Institutional complexity and consumer wellbeing: Navigating the conflicting logics of religion, state and market during the Covid-19 pandemic. Marketing Theory, (doi: 10.1177/14705931241245593) (Early Online Publication)
Sandikci, O. , Jafari, A. and Fischer, E. (2024) Claiming market ownership: Territorial activism in stigmatized markets. Journal of Business Research, 175, 114574. (doi: 10.1016/j.jbusres.2024.114574)
Sandikci, O. (2022) The scalar politics of difference: Researching consumption and marketing outside the West. Marketing Theory, 22(2), pp. 135-153. (doi: 10.1177/14705931221074721)
Sandikci, O. (2021) Religion and everyday consumption ethics: a moral economy approach. Journal of Business Ethics, 168(2), pp. 277-293. (doi: 10.1007/s10551-019-04422-2)
Karamullaoglu, N. and Sandikci, O. (2020) Western influences in Turkish advertising: Disseminating the ideals of home, family and femininity in the 1950s and 1960s. Journal of Historical Research in Marketing, 12(1), pp. 127-150. (doi: 10.1108/JHRM-10-2018-0050)
Ghaffari, M., Jafari, A. and Sandikci, O. (2019) The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market. Journal of Business Research, 105, pp. 434-442. (doi: 10.1016/j.jbusres.2019.03.029)
Karamullaoglu, N. and Sandikci, O. (2019) A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale. Journal of Historical Research in Marketing, 11(3), pp. 317-338. (doi: 10.1108/JHRM-04-2018-0016)
Sandıkcı, Ö. and Kravets, O. (2019) CCT perspectives on macromarketing: introduction to the special issue. Journal of Macromarketing, 39(1), pp. 5-8. (doi: 10.1177/0276146718820930)
Sandıkcı, Ö. (2018) Religion and the marketplace: constructing the ‘new’ Muslim consumer. Religion, 48(3), pp. 453-473. (doi: 10.1080/0048721X.2018.1482612)
Jafari, A. and Sandıkcı, Ö. (2016) The ontological pitfalls of Islamic exceptionalism: A re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of “Islamic marketing”. Journal of Business Research, 69(3), pp. 1175-1181. (doi: 10.1016/j.jbusres.2015.09.016)
Jafari, A. and Sandıkcı, Ö. (2015) ‘Islamic’ consumers, markets, and marketing: A critique of El-Bassiouny's (2014) “The one-billion-plus marginalization”. Journal of Business Research, 68(12), pp. 2676-2682. (doi: 10.1016/j.jbusres.2015.04.003)
Kravets, O. and Sandikci, O. (2014) Competently ordinary: new middle class consumers in the emerging markets. Journal of Marketing, 78(4), pp. 125-140. (doi: 10.1509/jm.12.0190)
Book Reviews
Sandıkcı, Ö. (2019) Elizabeth Bucar, Pious Fashion: How Muslim Women Dress. Anthropological Quarterly, 92(1), pp. 301-306. [Book Review]
Conference or Workshop Item
Aboelnaga, R. M. A. A., Azer, J. and Sandikci Turkdogan, O. (2023) A Framework for Antecedents and Consequences of Customer Engagement with Brand-Related Content on Social Media. Frontiers in Service 2023, Maastricht, Netherlands, 15-18 June 2023.
Grants
Sandikci, O. and A. Jafari (2017), An investigation of the emergence of global halal market, British Academy, £9,500
Supervision
Prof. Sandikci is interested in supervising Ph.D. researchers in the areas of market formation, consumption globalization, and historical and critical approaches to marketing.
- Aboelnaga, Rana
A Framework for Antecedents and Consequences of Consumer Engagement with Brand-Related Content on Social Media - Thompson, Leslie
Preferences and Market Dynamics in the Global Search Engine Industry: A Consumer-centric Approach.
Teaching
- Consumer Behaviour
- Globalization and Marketing
Additional information
Editorial Roles:
Associate Editor, Consumption, Markets and Culture (2020 - )
Guest Editor, Special Issue of Journal of Macromarketing (with O. Kravets) (2018-19)
Editorial Board Member, Recherche et Applications en Marketing (2014- )
Guest Editor, Special Issue of Marketing Theory (with A. Jafari) (2013)
Editorial Board Member, International Journal of Fashion Studies (2012- )
Advisory Board Member, I.B. Tauris Dress Cultures Book Series (2012- )
Editorial Board Member, Marketing Theory (2011- )
Senior Editorial Board Member, Journal of Islamic Marketing (2008- )
Honours and Distinctions:
Faculty Fellow, EIASM EDEN Doctoral Seminar on Consumer Research, Brussels (2013-present)
Invited Panellist, CCT Conference, Irvine, USA (2017)
Program Committee Member, CCT Conference, Irvine, USA (2017)
Best Special Session Award, CCT Conference, Lille, France (2016)
Program Committee Member, ACR Conference, Berlin, Germany (2016)
Track Co-Chair, EMAC Consumer Behavior Track, Oslo, Norway (2016)
Invited Panellist, University of Helsinki, Swedish School of Social Sciences, Finland (2015)
Emerald Literati Network “Highly Commended Paper” Award (2012)
Keynote speaker, Islamic Marketing and Branding Conference, Brunel University, UK (2012)
Invited Panellist, Indian Institute of Management Lucknow, New Delhi (2012)
Program Committee Member, Consumer Culture Theory Conference (2012)
Global Islamic Marketing Conference Best Paper Award, Dubai (2011)
