Dr Kalliopi Chatzipanagiotou

  • Senior Lecturer in Marketing (Management)

telephone: 01413305479
email: Kalliopi.Chatzipanagiotou@glasgow.ac.uk

Adam Smith Business School, R344 Level 1, G12 8QQ

Import to contacts

ORCID iDhttps://orcid.org/0000-0001-5139-0625

Biography

Dr Kalliopi Chatzipanagiotou holds a PhD in Marketing from the Athens University of Economics and Business. Her research interests include: Services Marketing, Retailing and Tourism. Other primary areas of her academic research are related to Marketing Models and the applicability of Configuration Theory and fs/QCA in marketing. Her research appears in a number of academic journals including Journal of Business Research, European Journal of Marketing, International Journal of Contemporary Hospitality Management, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, as well as in the proceedings of peer-reviewed international conferences. 

Dr Chatzipanagiotou sits on the Editorial Review Board of the Journal of Product and Brand Management, whilst she is an ad-hoc reviewer for well-established Marketing Journals and Conferences.

Research interests

Kalliopi is a member of the Marketing research cluster.

Areas of expertise:

  • Services Marketing 
  • Retailing 
  • Tourism Marketing
  • Research Methods in Marketing

Publications

List by: Type | Date

Jump to: 2025 | 2024 | 2023 | 2020 | 2019 | 2018 | 2017 | 2016 | 2014 | 2013 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2004 | 2002
Number of items: 50.

2025

Gounaris, S., Chatzipanagiotou, K. , Karantinou, K. and Koritos, C. D. (2025) Revisiting the effects of tourism and hospitality servicescapes on customers: a complexity approach. Tourism Management, 107, 105068. (doi: 10.1016/j.tourman.2024.105068)

2024

Fang, X., Chatzipanagiotou, K. and Veloutsou, C. (2024) Untangling the complex and idiosyncratic nature of tourist destination brand equity. Journal of Travel Research, (doi: 10.1177/00472875241268404) (Early Online Publication)

2023

Chatzipanagiotou, K. , Azer, J. and Ranaweera, C. (2023) E-WOM in the B2B context: conceptual domain, forms, and implications for research. Journal of Business Research, 164, 113957. (doi: 10.1016/j.jbusres.2023.113957)

Magnadi, R. H., Chatzipanagiotou, K. and Azer, J. (2023) Balancing Spotlight Between For-Profit and Non-Profit Market Orientation for the Service Sector. 18th International Research Symposium on Service Excellence in Management (QUIS 18), Hanoi, Vietnam, 20-23 June 2023.

Liu, H., Anker, T. and Chatzipanagiotou, K. (2023) Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing Context: An Abstract. 47th Academy of Marketing Science Annual Conference (AMS 2023), New Orleans, LA, USA, 17-19 May 2023.

2020

Bigne, E., Chatzipanagiotou, K. and Ruiz, C. (2020) Pictorial content, sequence of conflicting online reviews and consumer decision-making: the stimulus-organism-response model revisited. Journal of Business Research, 115, pp. 403-416. (doi: 10.1016/j.jbusres.2019.11.031)

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2020) The consumer-based brand equity deconstruction and restoration process: lessons from unliked brands. Journal of Business Research, 111, pp. 41-51. (doi: 10.1016/j.jbusres.2019.12.029)

2019

Fang, X., Chatzipanagiotou, K. and Veloutsou, C. (2019) The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality. 22nd AMS World Marketing Congress, Edinburgh, UK, 9-12 July 2019.

Bigne, E., Chatzipanagiotou, K. and Mafe, C. (2019) Type of Eye Gaze Affects Ewom Adoption: An Eye Tracking and Self-report Study. 10th Innovation, Entrepreneurship, Knowledge Academy (INEKA) Conference, Verona, Italy, 11-13 June 2019.

Gounaris, S., Karantinou, K., Chatzipanagiotou, K. and Koritos, C. (2019) A Fresh Insight into the Management of the Servicescapes. 48th EMAC Annual Conference, Hamburg, Germany, 28-31 May 2019.

Khan, M.A., Veloutsou, C. and Chatzipanagiotou, K. (2019) Consequences Towards Brands After a Service Failure: A Holistic View. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Chatzipanagiotou, K. , Christodoulides, G. and Veloutsou, C. (2019) Managing the consumer-based brand equity process: a cross-cultural perspective. International Business Review, 28(2), pp. 328-343. (doi: 10.1016/j.ibusrev.2018.10.005)

2018

Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras-Perez, R. (2018) The role of emotions and conflicting online reviews on consumers' purchase intentions. Journal of Business Research, 89, pp. 336-344. (doi: 10.1016/j.jbusres.2018.01.027)

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2018) The Consumer-Based Brand Equity Deconstruction and Restoration Process: Lessons from Unliked Brands. In: 8th Global Innovation and Knowledge Academy (GIKA), Valencia, Spain, 25-27 June 2018,

El-Manstrly, D., Chatzipanagiotou, K. and Dalakoura, A. (2018) Contextualising Consumers Personality Traits and General Coping Strategies in Service Failure: Their Effects on Vindictive WOM. In: 47th EMAC Annual Conference, Glasgow, UK, 29 May - 1 June 2018,

2017

Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2017) Managing the Consumer-Based Brand Equity Process Across Countries. AMA Global Marketing SIG, Havana, Cuba, 6-8 Apr 2017. (Unpublished)

Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras Perez, R. (2017) The Role of Emotions and Conflicting Online Reviews on Consumers' Purchase Intentions. 7th Global Innovation and Knowledge Academy (GIKA), Lisbon, Portugal, 28-30 June 2017. (Unpublished)

Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras-Perez, R. (2017) What Drives Perceived Value of Collaborative Learning? An FSQCA Approach. In: 11th International Technology, Education and Development Conference (INTED 2017), Valencia, Spain, 6-8 March 2017, pp. 4935-4943. ISBN 9788461784912 (doi: 10.21125/inted.2017.1148)

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

2016

Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), pp. 5479-5486. (doi: 10.1016/j.jbusres.2016.04.159)

Gounaris, S., Chatzipanagiotou, K. , Boukis, A. and Perks, H. (2016) Unfolding the recipes for conflict resolution during the new service development effort. Journal of Business Research, 69(10), pp. 4042-4055. (doi: 10.1016/j.jbusres.2016.03.046)

Boukis, A., Chatzipanagiotou, K. , Kostopoulos, G. and Yuksel, R. (2016) The Impact of Pro-Customer Deviance And Customer's Participation on Customers' Cognitive and Affective Outcomes. In: Academy of Marketing Science (AMS) Conference, Orlando, FL, USA, 18-21 May 2016, (Unpublished)

Boukis, A., Gounaris, S., Chatzipanagiotou, K. and Chryssochoidis, G. (2016) Managing NSD Multifunctional Teams: An Internal Market Orientation Perspective. In: 23rd Innovation and Product Development Management Conference, Glasgow, Scotland, 12-14 Jun 2016, (Unpublished)

Boukis, A. and Chatzipanagiotou, K. (2016) Legitimate Customer Consequences Deriving from Customer-Oriented Deviance. In: 2016 Global Marketing Conference, Hong Kong, China, 21-24 July 2016, pp. 1377-1378.

Chatzipanagiotou, K. , Gounaris, S., Boukis, A. and Perks, H. (2016) Applying a Fuzzy Set Qualitative Comparative Analysis for Conflict Resolution During New Service Development. In: 2016 Global Marketing Conference, Hong Kong, China, 21-24 July 2016, p. 79.

Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2016) The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach. In: 6th Global Innovation and Knowledge Academy (GIKA 2016), Valencia, Spain, 20-23 March 2016, (Unpublished)

Gounaris, S., Chatzipanagiotou, K. , Boukis, A. and Perks, H. (2016) How Conflict-Handling Approaches And Team Dynamics Shape NSD Conflict Resolution. In: Global Marketing Conference, Hong Kong, China, 21-24 Jul 2016, (Unpublished)

2014

Chatzipanagiotou, K. , Gounaris, S. and Pantouvakis, A. (2014) Adopting a relationship marketing approach in retailing services context in order to explain consumers' intention to re-purchase PLBs: a Fuzzy Set Qualitative Comparative Analysis approach. In: 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, 3-6 Jun 2014, p. 126.

Pantouvakis, A., Gounaris, S. and Chatzipanagiotou, K. (2014) Exploring effects of personal values on consumer evaluation of service quality: an empirical study. In: 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, 3-6 Jun 2014, p. 114.

2013

Koritos, C. and Chatzipanagiotou, K. (2013) The role of store image in shaping consumer trusting beliefs for private label brands. In: 42nd European Marketing Academy Conference (EMAC), Istanbul, Turkey, 4-6 Jun 2013,

2011

Vassilikopoulou, A., Chatzipanagiotou, K. , Siomkos, G. and Triantafillidou, A. (2011) The role of consumer ethical beliefs in product-harm crises. Journal of Consumer Behaviour, 10(5), pp. 279-289. (doi: 10.1002/cb.348)

2010

Chatzipanagiotou, K.C. and Coritos, C.D. (2010) A suggested typology of Greek upscale hotels based on their MrkIS: implications for hotels' overall effectiveness. European Journal of Marketing, 44(11/12), pp. 1576-1611. (doi: 10.1108/03090561011079800)

Gounaris, S., Vassilikopoulou, A. and Chatzipanagiotou, K.C. (2010) Internal-market orientation: a misconceived aspect of marketing theory. European Journal of Marketing, 44(11/12), pp. 1667-1699. (doi: 10.1108/03090561011079837)

Triantafillidou, A., Koritos, C., Chatzipanagiotou, K. and Vassilikopoulou, A. (2010) Pilgrimages: the “promised land” for travel age. International Journal of Contemporary Hospitality Management, 22(3), pp. 382-398. (doi: 10.1108/09596111011035963)

2009

Vassilikopoulou, A., Siomkos, G., Chatzipanagiotou, K. and Pantouvakis, A. (2009) Product-harm crisis management: time heals all wounds? Journal of Retailing and Consumer Services, 16(3), pp. 174-180. (doi: 10.1016/j.jretconser.2008.11.011)

Vassilikopoulou, A., Lepetsos, A., Siomkos, G. and Chatzipanagiotou, K. (2009) The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis. Journal of Targeting, Measurement and Analysis for Marketing, 17(1), pp. 65-74. (doi: 10.1057/jt.2008.30)

Theodoridis, P.K. and Chatzipanagiotou, K.C. (2009) Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece. European Journal of Marketing, 43(5/6), pp. 708-734. (doi: 10.1108/03090560910947016)

Vassilikopoulou, A., Siomkos, G., Chatzipanagiotou, K. and Triantafillidou, A. (2009) Hotels on fire: investigating consumers' responses and perceptions. International Journal of Contemporary Hospitality Management, 21(7), pp. 791-815. (doi: 10.1108/09596110910985296)

2008

Chatzipanagiotou, K.C. , Vassilikopoulou, A. and Siomkos, G.J. (2008) An empirical investigation of the relationship between market orientation and MrkIS effectiveness in upscale hotels in Greece. Journal of Targeting, Measurement and Analysis for Marketing, 16(4), pp. 285-297. (doi: 10.1057/jt.2008.20)

Panigyrakis, G.K., Theodoridis, P. and Chatzipanagiotou, K. (2008) Internal market orientation, external market orientation and business performance: an empirical investigation of a mythological triangle in a retail context. In: Marketing Landscapes: A Pause for Thought: European Marketing Academy, 37th Annual Conference, University of Brighton, Brighton Business School, UK, 27-30 May 2008,

2007

Gounaris, S.P., Panigyrakis, G.G. and Chatzipanagiotou, K.C. (2007) Measuring the effectiveness of marketing information systems: an empirically validated instrument. Marketing Intelligence and Planning, 25(6), pp. 612-631. (doi: 10.1108/02634500710819978)

Gounaris, S.P., Tzempelikos, N.A. and Chatzipanagiotou, K. (2007) The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions. Journal of Relationship Marketing, 6(1), pp. 63-87. (doi: 10.1300/J366v06n01_05)

Panigyrakis, G., Chatzipanagiotou, K. and Theodoridis, P. (2007) Examining the relationship between MrkIS effectiveness and support service quality: some empirical findings. In: Flexible Marketing in an Unpredictable World: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007,

2006

Chatzipanagiotou, K. and Panigyrakis, G. (2006) The hotels typology based on their marketing information systems effectiveness. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics: 35th EMAC Conference, Athens University of Economics and Business, Greece, 23-26 May 2006,

Panigyrakis, G. and Chatzipanagiotou, K. (2006) The impact of design characteristics and support services on the effectiveness of marketing information systems: an empirical investigation. Review of Business Information Systems, 10(2), pp. 91-104.

Theodoridis, P. and Chatzipanagiotou, K. (2006) Store image attributes as customer satisfaction drivers: the case of multiple groceries in Greece. In: 13th International Conference on Recent Advances in Retailing and Services Science, Budapest, Hungary, 9-12 July 2006,

Theodoridis, P., Chatzipanagiotou, K. and Panigyrakis, G. (2006) On the relationship between store image attributes, buying experience and customer satisfaction drivers: the case of multiple groceries in Greece. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics: 35th EMAC Conference, Athens University of Economics and Business, Greece, 23-26 May 2006,

2004

Panigyrakis, G. and Chatzipanagiotou, K. (2004) Key factors for marketing information systems effectiveness. In: Worldwide Marketing? 33rd EMAC Conference, Murcia, Spain, 18-21 May 2004,

Panigyrakis, G. and Chatzipanagiotou, K. (2004) The relationship between market orientation and marketing information systems effectiveness: an empirical investigation. Review of Business Information Systems, 8(4), pp. 69-82.

2002

Chatzipanagiotou, K. (2002) The strategic role of IT in tourism. In: Honorary Volume for Emeritus Professor Naoum. University of Piraeus: Piraeus, Greece, pp. 1269-1286.

This list was generated on Thu Nov 21 09:42:24 2024 GMT.
Jump to: Articles | Book Sections | Conference or Workshop Item | Conference Proceedings
Number of items: 50.

Articles

Gounaris, S., Chatzipanagiotou, K. , Karantinou, K. and Koritos, C. D. (2025) Revisiting the effects of tourism and hospitality servicescapes on customers: a complexity approach. Tourism Management, 107, 105068. (doi: 10.1016/j.tourman.2024.105068)

Fang, X., Chatzipanagiotou, K. and Veloutsou, C. (2024) Untangling the complex and idiosyncratic nature of tourist destination brand equity. Journal of Travel Research, (doi: 10.1177/00472875241268404) (Early Online Publication)

Chatzipanagiotou, K. , Azer, J. and Ranaweera, C. (2023) E-WOM in the B2B context: conceptual domain, forms, and implications for research. Journal of Business Research, 164, 113957. (doi: 10.1016/j.jbusres.2023.113957)

Bigne, E., Chatzipanagiotou, K. and Ruiz, C. (2020) Pictorial content, sequence of conflicting online reviews and consumer decision-making: the stimulus-organism-response model revisited. Journal of Business Research, 115, pp. 403-416. (doi: 10.1016/j.jbusres.2019.11.031)

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2020) The consumer-based brand equity deconstruction and restoration process: lessons from unliked brands. Journal of Business Research, 111, pp. 41-51. (doi: 10.1016/j.jbusres.2019.12.029)

Chatzipanagiotou, K. , Christodoulides, G. and Veloutsou, C. (2019) Managing the consumer-based brand equity process: a cross-cultural perspective. International Business Review, 28(2), pp. 328-343. (doi: 10.1016/j.ibusrev.2018.10.005)

Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras-Perez, R. (2018) The role of emotions and conflicting online reviews on consumers' purchase intentions. Journal of Business Research, 89, pp. 336-344. (doi: 10.1016/j.jbusres.2018.01.027)

Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 69(11), pp. 5479-5486. (doi: 10.1016/j.jbusres.2016.04.159)

Gounaris, S., Chatzipanagiotou, K. , Boukis, A. and Perks, H. (2016) Unfolding the recipes for conflict resolution during the new service development effort. Journal of Business Research, 69(10), pp. 4042-4055. (doi: 10.1016/j.jbusres.2016.03.046)

Vassilikopoulou, A., Chatzipanagiotou, K. , Siomkos, G. and Triantafillidou, A. (2011) The role of consumer ethical beliefs in product-harm crises. Journal of Consumer Behaviour, 10(5), pp. 279-289. (doi: 10.1002/cb.348)

Chatzipanagiotou, K.C. and Coritos, C.D. (2010) A suggested typology of Greek upscale hotels based on their MrkIS: implications for hotels' overall effectiveness. European Journal of Marketing, 44(11/12), pp. 1576-1611. (doi: 10.1108/03090561011079800)

Gounaris, S., Vassilikopoulou, A. and Chatzipanagiotou, K.C. (2010) Internal-market orientation: a misconceived aspect of marketing theory. European Journal of Marketing, 44(11/12), pp. 1667-1699. (doi: 10.1108/03090561011079837)

Triantafillidou, A., Koritos, C., Chatzipanagiotou, K. and Vassilikopoulou, A. (2010) Pilgrimages: the “promised land” for travel age. International Journal of Contemporary Hospitality Management, 22(3), pp. 382-398. (doi: 10.1108/09596111011035963)

Vassilikopoulou, A., Siomkos, G., Chatzipanagiotou, K. and Pantouvakis, A. (2009) Product-harm crisis management: time heals all wounds? Journal of Retailing and Consumer Services, 16(3), pp. 174-180. (doi: 10.1016/j.jretconser.2008.11.011)

Vassilikopoulou, A., Lepetsos, A., Siomkos, G. and Chatzipanagiotou, K. (2009) The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis. Journal of Targeting, Measurement and Analysis for Marketing, 17(1), pp. 65-74. (doi: 10.1057/jt.2008.30)

Theodoridis, P.K. and Chatzipanagiotou, K.C. (2009) Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece. European Journal of Marketing, 43(5/6), pp. 708-734. (doi: 10.1108/03090560910947016)

Vassilikopoulou, A., Siomkos, G., Chatzipanagiotou, K. and Triantafillidou, A. (2009) Hotels on fire: investigating consumers' responses and perceptions. International Journal of Contemporary Hospitality Management, 21(7), pp. 791-815. (doi: 10.1108/09596110910985296)

Chatzipanagiotou, K.C. , Vassilikopoulou, A. and Siomkos, G.J. (2008) An empirical investigation of the relationship between market orientation and MrkIS effectiveness in upscale hotels in Greece. Journal of Targeting, Measurement and Analysis for Marketing, 16(4), pp. 285-297. (doi: 10.1057/jt.2008.20)

Gounaris, S.P., Panigyrakis, G.G. and Chatzipanagiotou, K.C. (2007) Measuring the effectiveness of marketing information systems: an empirically validated instrument. Marketing Intelligence and Planning, 25(6), pp. 612-631. (doi: 10.1108/02634500710819978)

Gounaris, S.P., Tzempelikos, N.A. and Chatzipanagiotou, K. (2007) The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions. Journal of Relationship Marketing, 6(1), pp. 63-87. (doi: 10.1300/J366v06n01_05)

Panigyrakis, G. and Chatzipanagiotou, K. (2006) The impact of design characteristics and support services on the effectiveness of marketing information systems: an empirical investigation. Review of Business Information Systems, 10(2), pp. 91-104.

Panigyrakis, G. and Chatzipanagiotou, K. (2004) The relationship between market orientation and marketing information systems effectiveness: an empirical investigation. Review of Business Information Systems, 8(4), pp. 69-82.

Book Sections

Chatzipanagiotou, K. (2002) The strategic role of IT in tourism. In: Honorary Volume for Emeritus Professor Naoum. University of Piraeus: Piraeus, Greece, pp. 1269-1286.

Conference or Workshop Item

Magnadi, R. H., Chatzipanagiotou, K. and Azer, J. (2023) Balancing Spotlight Between For-Profit and Non-Profit Market Orientation for the Service Sector. 18th International Research Symposium on Service Excellence in Management (QUIS 18), Hanoi, Vietnam, 20-23 June 2023.

Liu, H., Anker, T. and Chatzipanagiotou, K. (2023) Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing Context: An Abstract. 47th Academy of Marketing Science Annual Conference (AMS 2023), New Orleans, LA, USA, 17-19 May 2023.

Fang, X., Chatzipanagiotou, K. and Veloutsou, C. (2019) The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality. 22nd AMS World Marketing Congress, Edinburgh, UK, 9-12 July 2019.

Bigne, E., Chatzipanagiotou, K. and Mafe, C. (2019) Type of Eye Gaze Affects Ewom Adoption: An Eye Tracking and Self-report Study. 10th Innovation, Entrepreneurship, Knowledge Academy (INEKA) Conference, Verona, Italy, 11-13 June 2019.

Gounaris, S., Karantinou, K., Chatzipanagiotou, K. and Koritos, C. (2019) A Fresh Insight into the Management of the Servicescapes. 48th EMAC Annual Conference, Hamburg, Germany, 28-31 May 2019.

Khan, M.A., Veloutsou, C. and Chatzipanagiotou, K. (2019) Consequences Towards Brands After a Service Failure: A Holistic View. 14th Global Brand Conference, Berlin, Germany, 8-10 May 2019.

Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2017) Managing the Consumer-Based Brand Equity Process Across Countries. AMA Global Marketing SIG, Havana, Cuba, 6-8 Apr 2017. (Unpublished)

Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras Perez, R. (2017) The Role of Emotions and Conflicting Online Reviews on Consumers' Purchase Intentions. 7th Global Innovation and Knowledge Academy (GIKA), Lisbon, Portugal, 28-30 June 2017. (Unpublished)

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2017) Consumer-Based Brand Equity Development Process: A Diagnostic Tool for Least Favourite Brands. 12th Global Brand Conference, Kalmar, Sweden, 26-28 Apr 2017. (Unpublished)

Conference Proceedings

Veloutsou, C. , Chatzipanagiotou, K. and Christodoulides, G. (2018) The Consumer-Based Brand Equity Deconstruction and Restoration Process: Lessons from Unliked Brands. In: 8th Global Innovation and Knowledge Academy (GIKA), Valencia, Spain, 25-27 June 2018,

El-Manstrly, D., Chatzipanagiotou, K. and Dalakoura, A. (2018) Contextualising Consumers Personality Traits and General Coping Strategies in Service Failure: Their Effects on Vindictive WOM. In: 47th EMAC Annual Conference, Glasgow, UK, 29 May - 1 June 2018,

Ruiz-Mafe, C., Chatzipanagiotou, K. and Curras-Perez, R. (2017) What Drives Perceived Value of Collaborative Learning? An FSQCA Approach. In: 11th International Technology, Education and Development Conference (INTED 2017), Valencia, Spain, 6-8 March 2017, pp. 4935-4943. ISBN 9788461784912 (doi: 10.21125/inted.2017.1148)

Boukis, A., Chatzipanagiotou, K. , Kostopoulos, G. and Yuksel, R. (2016) The Impact of Pro-Customer Deviance And Customer's Participation on Customers' Cognitive and Affective Outcomes. In: Academy of Marketing Science (AMS) Conference, Orlando, FL, USA, 18-21 May 2016, (Unpublished)

Boukis, A., Gounaris, S., Chatzipanagiotou, K. and Chryssochoidis, G. (2016) Managing NSD Multifunctional Teams: An Internal Market Orientation Perspective. In: 23rd Innovation and Product Development Management Conference, Glasgow, Scotland, 12-14 Jun 2016, (Unpublished)

Boukis, A. and Chatzipanagiotou, K. (2016) Legitimate Customer Consequences Deriving from Customer-Oriented Deviance. In: 2016 Global Marketing Conference, Hong Kong, China, 21-24 July 2016, pp. 1377-1378.

Chatzipanagiotou, K. , Gounaris, S., Boukis, A. and Perks, H. (2016) Applying a Fuzzy Set Qualitative Comparative Analysis for Conflict Resolution During New Service Development. In: 2016 Global Marketing Conference, Hong Kong, China, 21-24 July 2016, p. 79.

Chatzipanagiotou, K. , Veloutsou, C. and Christodoulides, G. (2016) The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach. In: 6th Global Innovation and Knowledge Academy (GIKA 2016), Valencia, Spain, 20-23 March 2016, (Unpublished)

Gounaris, S., Chatzipanagiotou, K. , Boukis, A. and Perks, H. (2016) How Conflict-Handling Approaches And Team Dynamics Shape NSD Conflict Resolution. In: Global Marketing Conference, Hong Kong, China, 21-24 Jul 2016, (Unpublished)

Chatzipanagiotou, K. , Gounaris, S. and Pantouvakis, A. (2014) Adopting a relationship marketing approach in retailing services context in order to explain consumers' intention to re-purchase PLBs: a Fuzzy Set Qualitative Comparative Analysis approach. In: 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, 3-6 Jun 2014, p. 126.

Pantouvakis, A., Gounaris, S. and Chatzipanagiotou, K. (2014) Exploring effects of personal values on consumer evaluation of service quality: an empirical study. In: 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, 3-6 Jun 2014, p. 114.

Koritos, C. and Chatzipanagiotou, K. (2013) The role of store image in shaping consumer trusting beliefs for private label brands. In: 42nd European Marketing Academy Conference (EMAC), Istanbul, Turkey, 4-6 Jun 2013,

Panigyrakis, G.K., Theodoridis, P. and Chatzipanagiotou, K. (2008) Internal market orientation, external market orientation and business performance: an empirical investigation of a mythological triangle in a retail context. In: Marketing Landscapes: A Pause for Thought: European Marketing Academy, 37th Annual Conference, University of Brighton, Brighton Business School, UK, 27-30 May 2008,

Panigyrakis, G., Chatzipanagiotou, K. and Theodoridis, P. (2007) Examining the relationship between MrkIS effectiveness and support service quality: some empirical findings. In: Flexible Marketing in an Unpredictable World: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007,

Chatzipanagiotou, K. and Panigyrakis, G. (2006) The hotels typology based on their marketing information systems effectiveness. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics: 35th EMAC Conference, Athens University of Economics and Business, Greece, 23-26 May 2006,

Theodoridis, P. and Chatzipanagiotou, K. (2006) Store image attributes as customer satisfaction drivers: the case of multiple groceries in Greece. In: 13th International Conference on Recent Advances in Retailing and Services Science, Budapest, Hungary, 9-12 July 2006,

Theodoridis, P., Chatzipanagiotou, K. and Panigyrakis, G. (2006) On the relationship between store image attributes, buying experience and customer satisfaction drivers: the case of multiple groceries in Greece. In: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics: 35th EMAC Conference, Athens University of Economics and Business, Greece, 23-26 May 2006,

Panigyrakis, G. and Chatzipanagiotou, K. (2004) Key factors for marketing information systems effectiveness. In: Worldwide Marketing? 33rd EMAC Conference, Murcia, Spain, 18-21 May 2004,

This list was generated on Thu Nov 21 09:42:24 2024 GMT.

Supervision

Kalliopi is interested in Services Marketing, and especially in the areas of Retailing and Tourism. She also interested in marketing models and the applicability of innovative research methods in Marketing.

Current PhD students

Teaching

Postgraduate

  • Services Marketing (MSc core course)
  • Cases Problems in Marketing Management (MBA elective course)

Undergraduate

  • Introduction to Services Marketing (UG elective course)

Previously Taught (ASBS)

  • Strategic Marketing Management (MSc)
  • International Marketing Management (MSc)
  • Marketing Research (UG)
  • E- marketing Strategy (MSc)

Additional information

Honors and distinctions

  • PhD Government Scholarship from the General Secretariat for Research and Technology of the Ministry of Development.
  • Fellowship in Higher Education Academy (February, 2013)
  • Internal examiner for PhDs 
  • Member of the Editorial Review Board of the Journal of Product and Brand Management

Knowledge exchange, executive training and consulting experience

Kalliopi has actively involved in executive training in Services Marketing, Personal Sales Techniques, Customer Relationship Management, and Tourism, having work with leading Greek and multinational companies from various sectors including Athens Water Supply and Sewerage Company (EYDAP SA), Hellenic Post (ELTA), Hellenic Management Association, Hellenic British Council, Gold Air Handling, PNB Paribas, Grecotel hotels and AB Vasilipoulos.

In addition, she has participated to a significant number of research projects sponsored by EU as well as companies and organisations including Hellenic Telecommunications Organization - OTE S.A., Professional Chamber of Athens and Hellenic Institute of Customer Service (HICS).

Furthermore, she has participated in the research team for the design and development of distance learning programs including: “Development of Distance Learning Modules and Applications for marketing courses (e-marketing, Public Relationships, Services Marketing)” for the Hellenic Telecommunications Organization - OTE S.A.; ‘Effectiveness Assessment of Distance Learning Modules and Applications” Athens University of Economics and Business in collaboration with National Technical University of Athens; “Measuring the effectiveness of distance learning technology through CAD/CAM”, Hellenic Organization of Small and Medium Sized Enterprises and Handicraft S.A, National Technical University of Athens and ΩMEGA Technology Ltd.

Reviewer and session chair

Ad- hoc reviewer in the following Academic Journals and International Conferences:

  • European Journal of Marketing 
  • European Management Journal
  • International Journal of Contemporary Hospitality Management 
  • Cornell Hospitality Quarterly 
  • Online Information Review 
  • European Marketing Academy Conference (EMAC)
  • European Marketing Academy Regional Conference 
  • American Marketing Science (AMS)
  • Global Innovation and Knowledge Academy (GIKA)

Session Chair:

  • Session Title: Store Image and Consumer Decision Making in 42nd European Marketing Academy Conference (EMAC), (2013) Istanbul, Turkey.

Session Chair:

  • Session Title: Services in 43nd European Marketing Academy Conference (EMAC), (2014) Valencia, Spain.

Kalliopi Chatzipanagiotou