Dr Graeme Hutcheson
- Specialist professional (Adam Smith Business School)
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Moutinho, L. and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management [3rd. ed.]. Vol. 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383
Moutinho, L. and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518
Moutinho, L. and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management [3rd. ed.]. Vol. 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383
Moutinho, L. and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518