Durga Nagarajan is an Assistant Professor of Global and International Marketing at the University of Glasgow's Adam Smith Business School. Prior to joining the Adam Smith Business School, she worked at the University of Southampton as an Assistant Professor of Marketing where she was a Senior Tutor for the Undergraduate Marketing Program and has been nominated and won various teaching and rising star awards. She has a PhD in Marketing from Middlesex University, UK. She holds a BA (Hons) in Advertising, PR, and Media from Middlesex University, Dubai, and an MA in Marketing Communications from Middlesex University, UK. Prior to her academic career, she ran a digital marketing consultancy in Dubai, UAE and Chennai. She is also a member of the Academy of Marketing and The British Academy of Management. She is a Fellow of the Higher Education Academy (FHEA), UK.

Durga is a member of the School's Marketing research cluster.

Areas of expertise:

• Consumer behaviour
• Behavioural economics
• Technology-driven innovation for strategic marketing

Durga's research interests are consumer behaviour, behavioural economics, and technology-driven innovation for strategic marketing with an emphasis on the healthcare and wellness sector. Her research and publications are diverse. She specifically focuses on consumer psychology, artificial intelligence, data analytics, and the dynamism of technology, crisis, and DEI in strategic marketing and organisational behaviour. Her research focuses on bringing about appropriate technovation in a variety of eco-systems, enhancing reliability and usage for all stakeholders.

• Marketing research
• Business intelligence for pPractice
• UX design 

CV: Durga V. Nagarajan