Mrs Alison Gibb

  • Senior Lecturer in Marketing (Management) (Management)

telephone: 01413306734
email: Alison.Gibb@glasgow.ac.uk

Rm 333, Adam Smith Building, 2 Discovery Place, Glasgow, G11 6EY

Import to contacts

ORCID iDhttps://orcid.org/0000-0002-9209-7625

Biography

Alison Gibb joined the Adam Smith Business School in 2016, following an extensive career in industry where she gained substantial international experience marketing. Latterly she was Global Marketing Manager for the South African drinks company, Distell Ltd., where she held responsibility for the company’s Single Malt Scotch Whisky portfolio, developing and delivering business and brand strategy that resulted in significant value growth across the product portfolio.

Alison has a wealth of experience as a marketer having held a number of senior roles in a variety of sectors, which include food and drink as well as electronics. She is an active member of the Marketing Society Scotland and is currently serving as a member of their advisory council. Her strengths include brand positioning, brand management, marketing project management, communications and executional excellence.

Research interests

Alison is a member of the Marketing research cluster.

Areas of expertise:

  • Consumer insight
  • Brand positioning and frameworks
  • Brand strategy
  • Innovation through tradition

Publications

List by: Type | Date

Jump to: 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017
Number of items: 25.

2025

Gibb, A. and Quinn, N. (2025) The Golden Thread: Embedding Case Analysis and Consultancy Methods for External Collaboration in MBA Programmes. UK MBA Programme Directors Conference, Glasgow, Scotland, 04 Mar 2025.

2024

Quinn, N. and Gibb, A. (2024) Establishing Professional Practice: Developing Graduate Attributes through Active Feedback in Experiential Settings. Presentation for the TILE Network, 12 Mar 2024.

2023

Quinn, N. and Gibb, A. (2023) Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Barcelona Conference on Education 2023, Barcelona, Spain, 19-22 Sep 2023.

Gibb, A. and Quinn, N. (2023) Establishing Professional Practice: Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Chartered ABS's Annual LTSE Conference (LTSE 2023), Newport, UK, 22-23 May 2023.

Quinn, N. and Gibb, A. (2023) The power of ‘active feedback’ to prepare students for professional experience. Times Higher Education, 2023, 9 May.

Gibb, A. J. and Mackenzie, N. G. (2023) From Scotland with love: the creation of the Japanese whisky industry, 1918-79. In: Cooper, M. L. and Popp, A. (eds.) The Business of Emotions in Modern History. Bloomsbury. (Accepted for Publication)

2022

Nicol, D. , McCallum, S. , Quinn, N. and Gibb, A. (2022) Turning Active Learning into Active Feedback. Workshop with the Principal Fellows HEA Network, Glasgow Caledonian University, 23 November 2022.

Nicol, D. , McCallum, S. , Quinn, N. and Gibb, A. (2022) Activating Internal Feedback: Developing Students' Capacity for Self-Regulation Activating Inner Feedback: Building Students' Capacity. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022.

Quinn, N. and Gibb, A. (2022) Developing Professional Practice: Active Feedback, Professional Learning and a Whole Course Approach. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022. (doi: 10.25416/NTR.21988976.v1)

Offord, M. , Gibb, A. and Quinn, N. (2022) Business Games for Environment, Sustainability and Governance (ESG). Learning Design and Education for Sustainable Development Bootcamp 2022, 24 March-20 June 2022.

2021

Gibb, A. and Mackenzie, N.G. (2021) Love and Whisky: The Personal Relationships behind Nikka Whisky and Lessons for Business History. 2nd World Congress of Business History, 09-11 Sep 2021.

Karlsson-Brown, P. , Gibb, A. and Ferri, P. (2021) Using a Digital One Minute Paper in Business School Classes to Increase Participation and Engagement and Improve Student Experience. [Research Reports or Papers]

2020

Karlsson-Brown, P. , Gibb, A. and Ferri, P. (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. 13th Annual University of Glasgow Learning and Teaching Conference, 25 Aug 2020.

Karlsson-Brown, P. , Gibb, A. and Ferri, P. (2020) Utilising the Digital One Minute Paper to improve student experience in post-COVID-19 remote business school teaching. [Website]

Gibb, A. , Ferri, P. and Karlsson, P.S. (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation to Improved Student Engagement. Academy of Management Teaching and Learning Conference, 9 Aug 2020.

Ferri, P., Gibb, A. and Karlsson, P. (2020) Staff/student partnerships: a cautionary tale... Journal of Educational Innovation, Partnership and Change, 6(1),

Gibb, A. , Karlsson, P. and Ferri, P. (2020) Using a Digital One Minute Paper (DOMP) in Business School Classes to Increase Participation and Engagement, and Improve Student Experience. CABS Online Festival of Learning, Teaching & Student Experience, 14-18 Sept 2020.

2019

Gibb, A. , Ferri, P. and Karlsson, P.S. (2019) Introducing the Digital One Minute Paper (DOMP): A Teaching Innovation to Improve Student Engagement. Academy of Management Teaching and Learning Conference, Boston, MA, USA, 11 Aug 2019.

2018

Ferri, P., Karlsson, P.S. and Gibb, A. (2018) Discussing the Role of the Digital One Minute Paper (DOMP) in the Modern Classroom. BAM MKE Conference - 'Transforming our Teaching Practice Together', London, UK, 20 Jun 2018.

Ferri, P., Gibb, A. , Karlsson, P. S. and Keenan, P. (2018) Revisiting the one-minute paper in the digital age [blog post]. [Website]

Gibb, A. and Anker, T. (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

Gibb, A. , Ferri, P. and Karlsson, P. (2018) Introducing the Digital One Minute Paper (DOMP): A Staff- Student Partnership Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. Learning, Teaching & Student Experience (LTSE 2018), Glasgow, UK, 24-25 Apr 2018.

Karlsson, P. S. , Gibb, A. and Ferri, P. (2018) A staff/student partnership for bringing the One-Minute Paper into the digital age. Journal of Educational Innovation, Partnership and Change, 4(1),

2017

Ferri, P., Karlsson, P.S. , Gibb, A. and Keenan, P. (2017) Revisiting the One Minute Paper: Analogue Thinking in the Digital Age. CABS Learning, Teaching & Student Experience 2017, 6th Annual Conference, Bristol, UK, 25-26 Apr 2017.

Ferri, P., Karlsson, P. , Gibb, A. and Keenan, P. (2017) Feedback to Improve Teaching - the 1-Minute Paper. 10th Annual University of Glasgow Learning and Teaching Conference, Glasgow, UK, 30 Mar 2017.

This list was generated on Mon Mar 24 16:41:27 2025 GMT.
Jump to: Articles | Book Sections | Research Reports or Papers | Conference or Workshop Item | Website
Number of items: 25.

Articles

Quinn, N. and Gibb, A. (2023) The power of ‘active feedback’ to prepare students for professional experience. Times Higher Education, 2023, 9 May.

Ferri, P., Gibb, A. and Karlsson, P. (2020) Staff/student partnerships: a cautionary tale... Journal of Educational Innovation, Partnership and Change, 6(1),

Karlsson, P. S. , Gibb, A. and Ferri, P. (2018) A staff/student partnership for bringing the One-Minute Paper into the digital age. Journal of Educational Innovation, Partnership and Change, 4(1),

Book Sections

Gibb, A. J. and Mackenzie, N. G. (2023) From Scotland with love: the creation of the Japanese whisky industry, 1918-79. In: Cooper, M. L. and Popp, A. (eds.) The Business of Emotions in Modern History. Bloomsbury. (Accepted for Publication)

Research Reports or Papers

Karlsson-Brown, P. , Gibb, A. and Ferri, P. (2021) Using a Digital One Minute Paper in Business School Classes to Increase Participation and Engagement and Improve Student Experience. [Research Reports or Papers]

Conference or Workshop Item

Gibb, A. and Quinn, N. (2025) The Golden Thread: Embedding Case Analysis and Consultancy Methods for External Collaboration in MBA Programmes. UK MBA Programme Directors Conference, Glasgow, Scotland, 04 Mar 2025.

Quinn, N. and Gibb, A. (2024) Establishing Professional Practice: Developing Graduate Attributes through Active Feedback in Experiential Settings. Presentation for the TILE Network, 12 Mar 2024.

Quinn, N. and Gibb, A. (2023) Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Barcelona Conference on Education 2023, Barcelona, Spain, 19-22 Sep 2023.

Gibb, A. and Quinn, N. (2023) Establishing Professional Practice: Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Chartered ABS's Annual LTSE Conference (LTSE 2023), Newport, UK, 22-23 May 2023.

Nicol, D. , McCallum, S. , Quinn, N. and Gibb, A. (2022) Turning Active Learning into Active Feedback. Workshop with the Principal Fellows HEA Network, Glasgow Caledonian University, 23 November 2022.

Nicol, D. , McCallum, S. , Quinn, N. and Gibb, A. (2022) Activating Internal Feedback: Developing Students' Capacity for Self-Regulation Activating Inner Feedback: Building Students' Capacity. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022.

Quinn, N. and Gibb, A. (2022) Developing Professional Practice: Active Feedback, Professional Learning and a Whole Course Approach. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022. (doi: 10.25416/NTR.21988976.v1)

Offord, M. , Gibb, A. and Quinn, N. (2022) Business Games for Environment, Sustainability and Governance (ESG). Learning Design and Education for Sustainable Development Bootcamp 2022, 24 March-20 June 2022.

Gibb, A. and Mackenzie, N.G. (2021) Love and Whisky: The Personal Relationships behind Nikka Whisky and Lessons for Business History. 2nd World Congress of Business History, 09-11 Sep 2021.

Karlsson-Brown, P. , Gibb, A. and Ferri, P. (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. 13th Annual University of Glasgow Learning and Teaching Conference, 25 Aug 2020.

Gibb, A. , Ferri, P. and Karlsson, P.S. (2020) The Digital One Minute Paper (DOMP) 2.0: A Teaching Innovation to Improved Student Engagement. Academy of Management Teaching and Learning Conference, 9 Aug 2020.

Gibb, A. , Karlsson, P. and Ferri, P. (2020) Using a Digital One Minute Paper (DOMP) in Business School Classes to Increase Participation and Engagement, and Improve Student Experience. CABS Online Festival of Learning, Teaching & Student Experience, 14-18 Sept 2020.

Gibb, A. , Ferri, P. and Karlsson, P.S. (2019) Introducing the Digital One Minute Paper (DOMP): A Teaching Innovation to Improve Student Engagement. Academy of Management Teaching and Learning Conference, Boston, MA, USA, 11 Aug 2019.

Ferri, P., Karlsson, P.S. and Gibb, A. (2018) Discussing the Role of the Digital One Minute Paper (DOMP) in the Modern Classroom. BAM MKE Conference - 'Transforming our Teaching Practice Together', London, UK, 20 Jun 2018.

Gibb, A. and Anker, T. (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

Gibb, A. , Ferri, P. and Karlsson, P. (2018) Introducing the Digital One Minute Paper (DOMP): A Staff- Student Partnership Delivering Improved Student Engagement in Modern, Multi-Cultural Classroom Environments. Learning, Teaching & Student Experience (LTSE 2018), Glasgow, UK, 24-25 Apr 2018.

Ferri, P., Karlsson, P.S. , Gibb, A. and Keenan, P. (2017) Revisiting the One Minute Paper: Analogue Thinking in the Digital Age. CABS Learning, Teaching & Student Experience 2017, 6th Annual Conference, Bristol, UK, 25-26 Apr 2017.

Ferri, P., Karlsson, P. , Gibb, A. and Keenan, P. (2017) Feedback to Improve Teaching - the 1-Minute Paper. 10th Annual University of Glasgow Learning and Teaching Conference, Glasgow, UK, 30 Mar 2017.

Website

Karlsson-Brown, P. , Gibb, A. and Ferri, P. (2020) Utilising the Digital One Minute Paper to improve student experience in post-COVID-19 remote business school teaching. [Website]

Ferri, P., Gibb, A. , Karlsson, P. S. and Keenan, P. (2018) Revisiting the one-minute paper in the digital age [blog post]. [Website]

This list was generated on Mon Mar 24 16:41:27 2025 GMT.

Grants

2024: Innovate UK Knowledge Transfer Partnerships (KTP) Programme with Troo - PI with Dr Anthony Devine and Dr Bowei Chen (£218,679)

2019: Chartered Association of Business Schools, Chartered ABS Scholarship

Teaching

Undergraduate

 

  • International marketing consultancy
  • Business and management: Introduction to marketing

 

Postgraduate

 

  • International marketing foresight
  • Strategic marketing consultancy
  • MBA consultancy project
  • International management solutions (supervisor)

 

Additional information

Alison is a Council Member of Marketing Society Scotland


Dr Alison Gibb, University Teacher in Marketing