Mrs Alison Gibb

Senior Lecturer in Marketing (Management) (Management)

telephone: 01413306734
email: Alison.Gibb@glasgow.ac.uk

Rm 333, Adam Smith Building, 2 Discovery Place, Glasgow, G11 6EY

Biography

Alison Gibb joined the Adam Smith Business School in 2016, following an extensive career in industry where she gained substantial international experience marketing. Latterly she was Global Marketing Manager for the South African drinks company, Distell Ltd., where she held responsibility for the company’s Single Malt Scotch Whisky portfolio, developing and delivering business and brand strategy that resulted in significant value growth across the product portfolio.

Alison has a wealth of experience as a marketer having held a number of senior roles in a variety of sectors, which include food and drink as well as electronics. She is an active member of the Marketing Society Scotland and is currently serving as a member of their advisory council. Her strengths include brand positioning, brand management, marketing project management, communications and executional excellence.

Research interests

Alison is a member of the Marketing research cluster.

Areas of expertise:

Consumer insight
Brand positioning and frameworks
Brand strategy
Innovation through tradition

Publications

List by: Type | Date

Jump to: 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017

Number of items: 24.

2024

Quinn, N. and Gibb, A. (2024) Establishing Professional Practice: Developing Graduate Attributes through Active Feedback in Experiential Settings. Presentation for the TILE Network, 12 Mar 2024.

2023

Quinn, N. and Gibb, A. (2023) Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Barcelona Conference on Education 2023, Barcelona, Spain, 19-22 Sep 2023.

Gibb, A. and Quinn, N. (2023) Establishing Professional Practice: Developing Graduate Attributes Through Active Feedback in Experiential Settings. The Chartered ABS's Annual LTSE Conference (LTSE 2023), Newport, UK, 22-23 May 2023.

Quinn, N. and Gibb, A. (2023) The power of ‘active feedback’ to prepare students for professional experience. Times Higher Education, 2023, 9 May.

Gibb, A. J. and Mackenzie, N. G. (2023) From Scotland with love: the creation of the Japanese whisky industry, 1918-79. In: Cooper, M. L. and Popp, A. (eds.) The Business of Emotions in Modern History. Bloomsbury. (Accepted for Publication)

2022

Nicol, D. , McCallum, S. , Quinn, N. and Gibb, A. (2022) Turning Active Learning into Active Feedback. Workshop with the Principal Fellows HEA Network, Glasgow Caledonian University, 23 November 2022.

Nicol, D. , McCallum, S. , Quinn, N. and Gibb, A. (2022) Activating Internal Feedback: Developing Students' Capacity for Self-Regulation Activating Inner Feedback: Building Students' Capacity. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022.

Quinn, N. and Gibb, A. (2022) Developing Professional Practice: Active Feedback, Professional Learning and a Whole Course Approach. Third Virtual Conference on Teaching, Learning and Assessment in Higher Education, The Center for Research and Improvement in Education (CIME) of the Universidad del Desarrollo, 16 November 2022. (doi: 10.25416/NTR.21988976.v1)

Offord, M. , Gibb, A. and Quinn, N. (2022) Business Games for Environment, Sustainability and Governance (ESG). Learning Design and Education for Sustainable Development Bootcamp 2022, 24 March-20 June 2022.