This course approaches events from the perspective of management and examines the central concepts of management in the provision of events operation, organisation and development. It explores management practice related to the decision making, planning, implementation, and evaluation of local and international events. By analysing the attributes, influences, and impacts pertaining to events management, this course provides a comprehensive understanding of the strategies needed for managing events across various destinations around the world.

2 hours lecture/seminar weekly

(22 hours total/semester)

None

None

3000 word individual project essay (80%) that provides a critical analysis of an Event Management and Business Planning strategy

Individual oral presentation of the project essay (20%)

■ Introduce and critically assess key texts of event management including central concepts and models with management approaches to events.

■ Develop knowledge of the influences and impacts related to events management.

■ Provide students with examples of event management practices in the organisation, provision and development of events across various destinations.

■ Develop knowledge of relevant event management strategies to improve the sustainability and profitability of event destinations.

By the end of the module, students will be able to:

■ Apply central concepts and models in management to understand the design, production and management of events. 

■ Demonstrate an in-depth understanding of the influences and impacts related to events management.

■ Critically evaluate approaches and techniques relevant to the management and operation of events across various destinations.

■ Develop and critically apply key event management strategies to improve the sustainability and profitability of event destinations. 

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.