This course introduces the fundamentals of choice experiment methods and how they can be implemented as a quantitative ex ante approach to investigate people's stated preferences among alternative health-care interventions, services or policies. Choice experiments can be used within economic evaluation to value impacts and outcomes which, due to prevailing market failure, means that typical economic valuation methods such as revealed values are not possible.

This course is made up of online lectures and tutorials.

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This course will be assessed by two summative assessments: a 2,000 word report (80%) and a practical skills exercise using the statistical software (20%). 

This course aims to foster students' understanding of the concepts and mechanisms of the choice experiment, as well as its applications in health economics, HTA and new methods in 'One Health' economics. Moreover, this module is intended to impart the basic technical knowledge and statistical software skills required for the design, implementation and analysis of choice experiments.

By the end of this course students will be able to:

1. Demonstrate a critical overview of what choice experiments are, what purposes they serve within economic evaluation and understand how they are implemented. 

2. Describe applications of choice experiments at the forefront of health, environmental and One Health economics; 

3. Identify appropriate attributes for a choice experiment in a specialised context; 

4. Conceptualise different experimental designs and their importance for statistical and behavioural efficiency objectives; 

5. Construct and arrange a choice experiment dataset which could be implemented in a real world context;

6. Critically analyse choice experiment data using conditional logit models, latent class models, mixed (random parameters) logit models, for utility and welfare analysis;

7. Interpret and effectively communicate the outputs of a choice experiment to a diverse audience;

8. Offer original insights and informed judgements regarding the outcomes of an intervention, service or policy, by applying insights from choice experiment analysis;

9. Critically evaluate the strengths and weaknesses of choice experiments as a methodology.

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.