Media Management MSc
Digital transformation: new models of business MGT5266
- Academic Session: 2024-25
- School: Adam Smith Business School
- Credits: 10
- Level: Level 5 (SCQF level 11)
- Typically Offered: Semester 2
- Available to Visiting Students: No
- Collaborative Online International Learning: No
Short Description
This course is aimed at the analysis and examination of the modern phenomena of the knowledge economy. It examines the major changes in business for a digitally enabled enterprise and the changes and effects of new models of business.
Timetable
This course will be delivered through a series of lectures in semester.
Excluded Courses
None
Assessment
2500 word report on a topic or analysis of a case study
Course Aims
This course is aimed at the analysis and examination of the modern phenomena of the knowledge economy. It will therefore allow students to explore:
■ The new models of business in a digital age
■ The issues of a business where knowledge (IP) is the key value of the enterprise
■ The impact of a rapidly changing business environment on a knowledge based business
■ The key differences between a knowledge based enterprise and a traditional business
■ The entrepreneurial leadership of knowledge based organisations
■ The strategy options available to a knowledge based business and the risk assessment involved in planning
■ The financing implications of a company based on intangible assets
Intended Learning Outcomes of Course
By the end of this course students will be able to:
■ Evaluate the options for new models of doing business in a digital based business environment
■ Evaluate critically the nature of the knowledge economy and knowledge as a sustainable competitive advantage
■ Critically evaluate the effect of e-business upon SME development
■ Explore and construct an e-business model of an enterprise
■ Recognize the concepts/competencies /connections /networks necessary for the successful SME in the knowledge economy
■ Critically assess the financial options for a tangible asset poor /knowledge rich business
Minimum Requirement for Award of Credits
Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.