This course is aimed at students who wish to pursue a career in international business and wish to understand the developments in international marketing concepts and applications. The course therefore examines state of the art theories with modern practice. It is intended that the course includes input from practice and research.

6 x 3 hour sessions

2,500-word essay

This Course aims to provide students with cutting-edge insights into topics related to the current state and future of international marketing. The course will give students the opportunity to examine:

■ the dynamics of globalization and its implications for international marketing

■ the impact of digital technologies on international marketing

■ the potential of building ecologically, economically, and socially sustainable international marketing practices

By the end of this course students will be able to:

■ Evaluate and assess new developments in international marketing and the drivers of these developments

■ Analyse the global dynamics and their implications for company practices 

■ Able to identify and assess environmental and societal implications of international marketing

■ Apply essential marketing concepts and theories to critique international marketing practices

Generic regulations apply