Business Analytics MSc
Stay competitive in a data-driven world with our MSc Business Analytics programme. You will learn how to turn data into valuable insights that drive business success. Gain practical skills to enhance decision-making, optimise business performance and drive innovation. This programme gives you the tools you need to excel in today’s business environment make a real impact.
- Academic contact: business-recruitment@glasgow.ac.uk
- Teaching start: September
- Glasgow: Gilmorehill campus
- MSc: 12 months full-time
Why this programme
- Build practical skills to solve real-world business challenges in a dynamic and blended learning environment.
- Develop critical thinking, problem-solving, and communication skills that are highly valued by employers, giving you a competitive edge.
- Explore key topics like statistical analysis, data mining, predictive modelling, and machine learning with a focus on practical business use.
- Benefit from career development tools, mentoring, and industry connections to help you succeed in business analytics and related fields
- Get hands-on experience with tools like Python, Tableau, SQL, and R. Learn to analyse real-world data, optimise processes, and uncover insights with expert support.
- Gain valuable experience by working with live clients on industry projects. Bridge classroom theory with practical, real-world applications.*
*Industry Projects are not guaranteed. All applications are subject to availability and review processes. We will support candidates with their applications before the deadline but if unsuccessful, they can opt for a research proposal for their dissertation. Students can also secure their own projects with approval from academic and/or professional services.
Adam Smith Business School is triple accredited
Programme structure
Our MSc Business Analytics programme is designed to provide a comprehensive and flexible learning experience. Students are required to complete a total of 180 credits, which includes a combination of core and elective courses tailored to deepen your knowledge in key areas while offering the opportunity to specialise.
- Taught Courses: Delivered over two semesters, the taught component of the programme consists of core courses, each valued at 20 credits, and a range of elective courses that allow you to customise your learning path. Elective courses are available in both 10- and 20-credit options, providing flexibility to suit your interests and career goals.
- Applied Project: During the summer term, you will undertake a significant piece of work through the Applied Project in Business Analytics, a core component of the programme worth 60 credits. This project enables you to apply the skills and knowledge gained during the year to real-world business challenges, preparing you for a successful career in the field of business analytics.
Core courses
- Programming in Business Analytics
- Data Management and Engineering
- Business Intelligence Practice
- DATA SCIENCE AND MACHINE LEARNING IN FINANCE
- Applied Project in Business Analytics
Optional courses
- DIGITAL TECHNOLOGY AND STRATEGIC MANAGEMENT
- BIG DATA ANALYTICS
- MANAGING PERFORMANCE AND SIMULATION
- DATA SCIENCE FOR MARKETING ANALYTICS
- MANAGEMENT SCIENCE FOR BUSINESS DECISION-MAKING
- CORPORATE GOVERNANCE
- NETWORK ANALYSIS
- Text Mining for Business
Programme alteration or discontinuation
The University of Glasgow endeavours
to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw
or alter a programme. For more information, please see: Student contract.
Career prospects
Graduates are well-prepared for careers as Business Analysts, Data Analysts, Data Scientists, Operations Analysts, Market Research Analysts, and Quantitative Consultants. These roles are available across various sectors, including finance, healthcare, technology, retail, and manufacturing, making graduates highly adaptable and in demand.
Fees & funding
Tuition fees for 2025-26
MSc
UK
- Full-time fee: £12840
International & EU
- Full-time fee: £33450
Deposits
International and EU applicants are required to pay a deposit of £2000 within four weeks of an offer being made.
Deposits: terms & conditions
This programme requires some students to pay a deposit to secure their place.
If you are an international student, we will only issue a Confirmation of Acceptance for Studies (CAS) once the deposit has been paid.
Your offer letter will state:
- how to pay the deposit payment
- the deadline for paying the deposit
The following guidelines will apply in determining whether a deposit will be refunded. Where the deposit is refunded, a 25% handling fee will be deducted.
Deposits will be refunded to applicants under the following circumstances:
- Where the University is unable to offer you a place.
- Where the applicant has personal circumstances such as illness, bereavement or other family situations that has prevented them coming to the UK. Medical or other proof may be requested.
- Applicant can prove that they have applied for a visa to attend the University of Glasgow, but the VISA has been refused. The applicant must have shown 'real intent' to study at the University of Glasgow but has been unable to obtain their visa.
- Applicant does not meet his / her conditions of offer: this may be academic or language test requirements. Satisfactory evidence must be uploaded to the student’s applicant self-service to prove that they have not met the conditions of their offer (note that applicants who do not meet the language condition of their offer must show reasonable attempt to meet this, i.e. they must provide a language test which was taken after the date that the deposit was paid).
Deposits will not be refunded to applicants under the following circumstances:
- Applicant has decided to defer – in this situation the University will retain the deposit and credit it against the applicant’s account for securing their place for the following year of entry.
Refund requests must be made within 30 days of the programme start date stated on your offer letter.
Requests made after this date will be subject to discretion.
Application fee
A fee of £25 per application must be paid by all applicants to this programme. The application fee will be requested when you apply online and it can be paid using your credit or debit bank card.
Application fee: Terms and conditions
The application fee is non-refundable so it is important that you check any specific entry requirements for the programme. If you are applying with qualifications from outside the UK then you should check the postgraduate taught entry requirements for your country: see International students: In your country
Applicants who are sponsored may have the application fee waived at the point of applying online. However if the sponsorship status changes before the student registers with the University and the student is self-funding the University reserves the right to invoice the student for the initial application fee.
Additional fees
- Fee for re-assessment of a dissertation (PGT programme): £370
- Submission of thesis after deadline lapsed: £350
- Registration/exam only fee: £170
Funding opportunities
Business Analytics Scholarship
It is our commitment to attract the very best academically talented students from around the world to study this postgraduate taught programme, providing them with an intellectually demanding, research and industry-informed education.
With this scholarship we wish to recognise outstanding students who will add to the diversity and vibrancy of the School, and who have shown determination in their career to date.
There are 11 tuition fee scholarships available for Home/RUK, EU and International applicants. This scholarship is open to all full-time, self-funding students.
The scholarships above are specific to this programme. For more funding opportunities search the scholarships database
Entry requirements
2.1 Honours degree or non-UK equivalent in business, management or another subject with a quantitative focus.
English language requirements
For applicants whose first language is not English, the University sets a minimum English Language proficiency level.
International English Language Testing System (IELTS) Academic module (not General Training)
- 6.5 with no subtests under 6.0
- IELTS One Skill Retake Accepted
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.
Common equivalent English language qualifications for entry to this programme
TOEFL (ibt, mybest or athome)
- 90 overall with Reading 20; Listening 19; Speaking 19; Writing 21
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements, this includes TOEFL mybest.
Pearsons PTE Academic
- 59 with minimum 59 in all subtests
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.
Cambridge Proficiency in English (CPE) and Cambridge Advanced English (CAE)
- 176 overall, no subtest less than 169
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.
Oxford English Test
- 7 overall with no subtest less than 6
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.
LanguageCert Academic SELT
- 70 overall with no subtest less than 60
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.
Password Skills Plus
- 6.5 overall with no subtest less than 6.0
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.
Trinity College Tests
- Integrated Skills in English II & III & IV: ISEII Distinction with Distinction in all sub-tests
- Tests must have been taken within 2 years 5 months of start date. Applicants must meet the overall and subtest requirements using a single test.
University of Glasgow Pre-sessional courses
- Tests are accepted for 2 years following date of successful completion.
Alternatives to English Language qualification
- Degree from majority-English speaking country (as defined by the UKVI including Canada if taught in English)
- students must have studied for a minimum of 2 years at Undergraduate level, or 9 months at Master's level, and must have completed their degree in that majority-English speaking country within the last 6 years.
- Undergraduate 2+2 degrees from majority-English speaking country (as defined by the UKVI including Canada if taught in English)
- students must have completed their final two years study in that majority-English speaking country within the last 6 years.
For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of English language ability for visa applications to degree level programmes. The University is also able to accept UKVI approved Secure English Language Tests (SELT) but we do not require a specific UKVI SELT for degree level programmes. We therefore still accept any of the English tests listed for admission to this programme.
Pre-sessional courses
The University of Glasgow accepts evidence of the required language level from the English for Academic Study Unit Pre-sessional courses. We would strongly encourage you to consider the pre-sessional courses at the University of Glasgow's English for Academic Study (EAS) Unit. Our Pre-sessional courses are the best way to bring your English up to entry level for University study. Our courses give you:
- direct entry to your University programme for successful students (no need to take IELTS)
- essential academic skills to help you study effectively at University
- flexible entry dates so you can join the right course for your level.
For more detail on our pre-sessional courses please see:
We can also consider the pre-sessional courses accredited by the below BALEAP approved institutions to meet the language requirements for admission to our postgraduate taught degrees:
- Heriot Watt
- Kingston Upon Thames
- Middlesex University
- Manchester University
- Reading University
- Edinburgh University
- ST Andrews University
- UCL
- Durham.
For further information about English language requirements, please contact the Recruitment and International Office using our enquiry form
International students
We are proud of our diverse University community which attracts students and staff from over 140 different countries.
How to apply
To apply for a postgraduate taught degree you must apply online. We cannot accept applications any other way.
Please check you meet the Entry requirements for this programme before you begin your application.
Documents
As part of your online application, you also need to submit the following supporting documents:
- A copy (or copies) of your official degree certificate(s) (if you have already completed your degree)
- A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained
- Official English translations of the certificate(s) and transcript(s)
- One reference letter on headed paper
- Evidence of your English language ability (if your first language is not English)
- Any additional documents required for this programme (see Entry requirements for this programme)
- A copy of the photo page of your passport (Non-EU students only)
You have 42 days to submit your application once you begin the process.
You may save and return to your application as many times as you wish to update information, complete sections or upload supporting documents such as your final transcript or your language test.
For more information about submitting documents or other topics related to applying to a postgraduate taught programme, see how to apply for a postgraduate taught degree
Guidance notes for using the online application
These notes are intended to help you complete the online application form accurately; they are also available within the help section of the online application form.
If you experience any difficulties accessing the online application, see Application System Help.
- Name and Date of birth: must appear exactly as they do on your passport. Please take time to check the spelling and lay-out.
- Contact Details: Correspondence address. All contact relevant to your application will be sent to this address including the offer letter(s). If your address changes, please contact us as soon as possible.
- Choice of course: Please select carefully the course you want to study. As your application will be sent to the admissions committee for each course you select it is important to consider at this stage why you are interested in the course and that it is reflected in your application.
- Proposed date of entry: Please state your preferred start date including the month and the year. Taught masters degrees tend to begin in September. Research degrees may start in any month.
- Education and Qualifications: Please complete this section as fully as possible indicating any relevant Higher Education qualifications starting with the most recent. Complete the name of the Institution (s) as it appears on the degree certificate or transcript.
- English Language Proficiency: Please state the date of any English language test taken (or to be taken) and the award date (or expected award date if known).
- Employment and Experience: Please complete this section as fully as possible with all employments relevant to your course. Additional details may be attached in your personal statement/proposal where appropriate.
Reference: Please provide one reference. This should typically be an academic reference but in cases where this is not possible then a reference from a current employer may be accepted instead. Certain programmes, such as the MBA programme, may also accept an employer reference. If you already have a copy of a reference on letter headed paper then please upload this to your application. If you do not already have a reference to upload then please enter your referee’s name and contact details on the online application and we will contact your referee directly.
Application fee
A fee of £25 per application must be paid by all applicants to this programme. The application fee will be requested when you apply online and it can be paid using your credit or debit bank card.
Application fee: Terms and conditions
The application fee is non-refundable so it is important that you check any specific entry requirements for the programme. If you are applying with qualifications from outside the UK then you should check the postgraduate taught entry requirements for your country: see International students: In your country
Applicants who are sponsored may have the application fee waived at the point of applying online. However if the sponsorship status changes before the student registers with the University and the student is self-funding the University reserves the right to invoice the student for the initial application fee.
Find out more about Application fees
Application deadlines
September 2025
International & EU applicants
Due to demand for degree places on this programme, the University has an application process with application rounds which recognises that different geographical areas complete and submit their applications at different times of the year. This process aims to ensure fairness and equity to applicants from all geographic regions.
Round 1 application dates: 1 October 2024 to 4 November 2024
All international applications submitted within these dates will be reviewed with no priority given to any geographic region. You will receive our decision on your application by 22 January 2025.
Round 2 application dates: 5 November 2024 to 16 December 2024
All international applications submitted within these dates will be reviewed with no priority given to any geographic region. You will receive our decision on your application by 10 March 2025.
Round 3 application dates: 17 December 2024 to 3 February 2025
Priority will be given to under-represented geographic regions. You will receive our decision on your application by 21 April 2025.
Round 4 application dates: 4 February 2025 to 24 March 2025
Priority will be given to under-represented geographic regions. You will receive our decision on your application by 19 May 2025.
Round 5 application dates: 25 March 2025 to 12 May 2025
Priority will be given to under-represented geographic regions. You will receive our decision on your application by 30 June 2025.
Round 6 application dates: 13 May 2025 to 7 July 2025
Priority will be given to under-represented geographic regions. You will receive our decision on your application by 18 August 2025.
All international applications submitted by 16 December 2024 will be reviewed and processed normally with no priority given to any geographic region. From 17 December 2024, priority will be given to applications from geographic areas which have been unable to submit applications before that point.
As we receive a great number of applications, prospective students are only allowed to apply once per year.
UK applicants
- 22 August 2025
