Managing Art and Cultural Heritage in Global Markets (Erasmus Mundus Joint Master)

Key Aims

The key aims of the MAGMa Programme are:

• To offer an integrated, international, and coherent programme of study that examines the social, historical, cultural, and physical contexts of cultural sites—past, present, and future—alongside critical methodologies.
• To provide detailed and in-depth insight into the management of art and cultural heritage, aligning with international, national, regional, and community strategies, while addressing the needs of multiple stakeholders and balancing competing priorities.
• To analyse the practical, legal, and ethical implications of business models in the art and cultural heritage sectors, focusing on their sustainability within established and emerging markets.
• To encourage students to reflect on the evolving perceptions of value in art and culture, exploring the relationships between art markets and cultural institutions, the dynamics of local versus global art worlds, the roles of public and private collections, and the impact of new models in shaping cultural heritage.
• To deepen students’ critical understanding of the interactions between art and cultural institutions and their local and global audiences, exploring how such organisations generate both economic and cultural impact within their communities.
• To explore the role of the art market in the creation of collections, and the contributions of curators and national bodies in fostering a vibrant environment where contemporary artists can thrive and diversify. 

Learning Outcomes

By the end of this programme, you will be able to:

• Evaluate and reflect on the drivers and mechanisms that shape the markets and management of art and cultural heritage in all its forms, from international, historical, and contemporary perspectives.
• Critically assess the interconnected nature of art and cultural heritage and its impact on individuals, communities, and institutions, both locally and globally.
• Critically evaluate the social, economic, legal, and cultural issues affecting the art and cultural heritage sector at the international and European levels, and apply this understanding across diverse contexts.
• Apply a range of theoretical and methodological models to various art and cultural heritage settings.
• Develop solutions to address changes and challenges in the art and cultural heritage field.
• Identify and respond to ethical considerations relevant to research in art and cultural heritage.

Skills & Graduate Attributes

Intellectual Skills:

• Analyse and synthesise information from a broad range of theoretical and applied models, as well as primary and secondary sources.
• Plan and successfully carry out extended research projects.
• Work independently to formulate and present arguments with clarity and confidence.

Transferable/Key Skills:

• Communicate clearly, accurately, and critically, both in writing and orally.
• Use IT applications effectively for research purposes.
• Work independently and collaboratively within teams.
• Communicate effectively with diverse audiences, including peers, academic staff, and professionals.