Mengwei He
E：Mengwei.He@glasgow.ac.uk
M：+44 07958349719
Research title: Customer engagement and online review: Different voices between Airbnb and hotel customers
Research Summary
Mengwei is a Ph.D student of the Marketing research cluster.
Research Interests：
- Digital Marketing Strategy
- Customer Engagement and Online Review
- Foreign Entry Mode
- Export Performance
Supervisors
Conference
48th Academy of Marketing Science（AMS） Annual Conference，New Orleans, LA, United States, May, 2023
- He,M.(2023). Customer engagement and online review: Different voices between Airbnb and hotel customers. Accepted in: 48th Academy of Marketing Science（AMS） Annual Conference，New Orleans, LA, United States, May17-19, 2023.
Teaching
Undergraduate：
- MGT 2010 Business Decision Analysis
- MGT 2012 Service and Operations Management
Postgraduate：
- MGT 5182 International Strategic Management
- MGT 5181 International Management Solutions
- MGT 5265 Delivering Performance
Additional Information
Mengwei is a member of Academy of Marketing Science(AMS).
Ad-hoc reviewer in the following academic journals and international conferences：
- 2023 academy of marketing science annual conference
Mengwei is research assistant of research group about authenticity leadership.
