The University of Glasgow and Glasgow City Marketing Bureau (GCMB) have teamed up to produce a vibrant promotional film, which aims to encourage students to consider Glasgow as their education destination of choice.

Called Studying with Style, the short film showcases the research and teaching strengths of the University; provides a glimpse of student life on campus and highlights the attractions of the city itself. 

The film project is the latest in a series of collaborative initiatives between the University and GCMB, which not only reinforces the city’s credentials as Glasgow: Scotland with style but also profiles its academic excellence on the world stage.

Filmed during the summer and autumn of 2008, it sees students and staff explain what the University of Glasgow and the city means to them, why they have come here and what their experiences are like in the city.

Sir Muir Russell, Principal of the University of Glasgow said: “This film is a wonderful showcase for all that is great about the University and the city.

“It highlights how those choosing to study here will receive a world-class education in a truly world-class city.

“This is an example of the city and the University working together to highlight our united strengths and I believe it will be an effective tool to encourage people to give Glasgow serious consideration when choosing a place to study.”

The four-minute film is part of a series of ‘shorts’ commissioned by Glasgow City Marketing Bureau to highlight different aspects of life in the city.

Scott Taylor, Chief Executive – Glasgow City Marketing Bureau, added: “As an academic institution of international renown, it is imperative that we continue to work with the University of Glasgow to maximise the city’s competitive advantage globally as an attractive location in which to study, invest, convene or indeed visit as a tourist.

“I am convinced that the new film will prove to be an extremely useful marketing device both for the city and the University.”

The film was made by local production company The Forest of Black and can be viewed at: http://www.gla.ac.uk/about/

ENDS

For more information, contact:

Ray McHugh, Media Relations Manager, University of Glasgow Media Relations Office, 0141 330 3535 or email r.mchugh@admin.gla.ac.uk

Moira Dyer, Senior Manager – Public Relations Glasgow City Marketing Bureau on 0141 556 0831or email moira.dyer@seeglasgow.com

First published: 19 December 2008

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