Top Tasks Management
What it is
A way of managing the online experience through top used tasks. These are a set of 5-10 tasks that matter the most to your users.
Why this method
To reduce the complexity of a webpage by identifying what is important and reducing the risk of losing users to poor navigation.
How to use
- Put together an extensive list of user tasks. This includes tasks that are on an existing page and what could be on a page. Engage colleagues, previous survey feedback, data analytics, competitor websites, strategy, and stakeholder missions, etc. in order to make this list as exhaustive as possible.
- Narrow down the longlist to no more than 100 tasks.
- Gather participants and poll them for input. Ask each participant to rank 5 tasks from 1 to 5, with 5 being the most important and 1 being the least.
- Analyse the results. Create a table of your results showing the highest vote down to the lowest vote. This should provide you with a good basis for what content should be emphasised and what needs to be phased out.
Recommended reading
- What Really Matters: Focusing on Top Tasks by Gerry McGovern
- Identifying customer top tasks by Gerry McGovern