The
Digital
Experience
Team.
We champion the
best digital experiences
for the
UofG community & beyond
ABOUT
The Digital Experience Team put human centred design at the centre of digital platforms.
We are here to facilitate innovation and deliver exceptional user experiences across the university.
We help teams unlock the potential of digital platforms through innovative and collaborative problem-solving methods. The Digital Experience Team believe that every problem has a unique solution, and we use our collective experience to drive innovation.
Services
Human Centred Design
Using a method named Design Thinking, we focus on empathy, creativity, and experimentation to create the best digital experience for the intended audience. It is a process that encourages the exploration of multiple ideas and perspectives to find the best solution to a problem.
Our team offers workshops that utilise this methodology to help teams gain new insights, generate ideas, and develop prototypes to solve complex problems.
Product Roadmaps
If you're looking to develop successful digital platform that meet audience needs, then you need a product management strategy. We have a comprehensive approach to developing and launching products that meet core audience needs and deliver on university goals.
Our product management experts can help you take your product from idea to launch with confidence to maximise your chances of success.
User Research
Gather insights directly from your target audience to develop products and services that better meet audience needs and expectations. No matter what stage of the lifecycle your project is in, user feedback can be used to refine and improve your product or service over time.
Our user research experts can consult to design a piece of research, perform it with our existing panels and gather the key insights you need to develop successful products and services.
Digital Strategy
In today's digital world, having a solid digital strategy is essential to the success of any organisation. Our digital strategy experts can help you to fit your initiative into the already extensive digital landscape here at the university. Digital strategy involves a multi-faceted approach to using digital technologies and channels to achieve your business goals.
Don't miss out on the benefits of aligning with the university's digital strategy. With our expert guidance, you can take advantage of the full potential of digital technologies and channels to drive success.
The Team
Kris Purdy
Head of Digital Experience
Rory Hetherington
Senior Business Analyst
Katy Mitchell
User Experience Designer
Ashton Duncan-Whitelaw
Product Manager