Tone of voice

'Join Our'

Join our World Changers

Our campaign headline messaging always begins with Join Our...

Join Our has been created to reflect the open and friendly community of the University whilst also providing a platform for creating strong, benefit driven messages.

This flexible, open-ended approach is intended to lead into a wide variety of statements that communicate the many different aspects of Postgraduate study at the University.

The statements work best when they are a two-line adjective and noun, however there is no restriction on how many words you use.

Please bear in mind though, that this is intended to be a headline treatment.

Example 1

Join our expert academics

Example 2

Join our supportive community

College Specific Examples

Headline messaging can be tailored to college-specific stories. None of these are exclusive to a particular college and can be used as and when appropriate for the messaging. 

Arts

Arts example

 

Science & Engineering

Science & Engineering

MVLS

MVLS example

Social Sciences

Social Sciences

Programme-Specific Examples

Headlines can also be tailored to programme-specific messages.

MBA

Join our Future Leaders

Biomedical Sciences

Biomedical Sciences