Brand application

Student Recruitment Colour Palette

A range of colours have been selected from the main expressive palette, complementing the University Blue and to express specific aspects of our institution’s personality traits for student recruitment. When communicating to a prospective student audience we use cobalt, turquoise, thistle and lavender.

Student Recruitment Colours

Using Gold

Gold has been adopted as a colour which can be used in recruitment print collateral in addition to the colours above.

If using the gold  you can use either the CMYK reference - C10 M20 Y60 K30 or spot colour Pantone 871 U. The Pantone spot colour variant is more expensive and produces a shimmered finish.

Using World Changers Welcome

World Changers Welcome can be used in either a tabbed or open format. Cobalt is the only colour that should be used for the tabbed-box background when the brand message "World Changers Welcome" is used. We strongly recommend that the tab is used on the left hand side. Untabbed versions of "World Changers Welcome" can appear on the left or right. The "World Changers Welcome" component should always sit an equal distance from the bottom as the marque does from the top (usually 7mm).

World Changers Welcome Downloads

We have created the following downloadable versions of the World Changers Welcome component for use in print and digital media.

Join Us and Make Your Mark Downloads

We have created the following downloadable versions of the "Join Us and Make Your Mark" component for use in print and digital media. These should only be used in conjunction with "World Changers Welcome".

Who Will You Become? Downloads

We have created the following downloadable versions of the Who Will You Become? component for use in print and digital media. These should only be used in conjunction with "World Changers Welcome"

Examples of World Changers Welcome applications