Tracking and Reporting
Monitor and analyse performance: Without regularly checking your social media stats it's very difficult to understand what content is being engaged with by your audience.
You can very easily be caught up on the content hamster wheel without realising you’ve gone off track and your audience isn’t responding to what you’re putting out. It is recommended to consistently review your stats.
If you are building a new channel you may do this more regularly on a weekly or monthly basis. Alternatively a quarterly report may be more appropriate depending on the purpose of your report and who will be reading it.
- Monitor your social media performance using analytics tools provided by the platforms or third-party applications.
- Track metrics such as reach, engagement, click-through rates, conversions, and follower growth. Use platform specific analytics tools such as Instagram Insights or Twitter Analytics.
- Regularly analyse the data to identify trends, patterns, and areas for improvement.
- Generate reports to share with key stakeholders and use the insights gained to refine your strategy.
- Continuously iterate and optimise your social media approach based on the data and feedback received.
We’ve developed a social media reporting template for you to use in each section below.
To access your Tweet activity: On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets. In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets.
| Month | Your stats |
| Total Tweets | Your stats |
| Tweet Impressions | Your stats |
| Profile Visits | Your stats |
| Mentions | Your stats |
| New Followers | Your stats |
Top 5 Tweets (ranked by impressions)
| Tweet | Impressions |
|---|---|
| Engagement Rate | Your stats |
|---|---|
| Link Clicks | Your stats |
| Retweets | Your stats |
| Likes | Your stats |
| Replies | Your stats |
| Video Activity | Your stats |
|---|---|
| Published Videos | Your stats |
| Total Views | Your stats |
| Total Minutes Viewed | Your stats |
All of these stats can be found in your Facebook Insights. To see the the page insights:
1. From your Feed click pages in the left menu
2. Go to your page
3. Click Insights in the left menu.
Total Page Followers:
Total Reach:
Top 5 Posts (based on engagement rate)
| Posts | Impressions |
|---|---|
| Video Activity | |
|---|---|
| Minutes Viewed | |
| Top 3 Videos |
| Your Followers | |
|---|---|
| Men | |
| Women |
| Top 3 Age Groups | |
|---|---|
| Top 3 Cities | |
|---|---|
In order to view insights and metrics on Instagram, you need to have an Instagram business or creator account. There are a couple of different ways to access your insights from the Instagram app. (Keep in mind that these are only accessible on the mobile app, and not on desktop.) It is suggested that you capture these stats at the end of each week as the insights available within Instagram are very limited.
Activity
| Followers | Activity |
|---|---|
| Interactions | |
| Profile Visits | |
| Website Clicks | |
| Accounts Reached | |
| Impressions |
Content
| Top Post |
|---|
| Top 5 Stories | Activity |
|---|---|
| Top 5 Reels | Activity |
|---|---|
Audience
| Followers |
|---|
| Top Location |
|---|
| Top 3 Age Ranges |
|---|
| Men | |
|---|---|
| Women |