Social Media Mission
Your social media mission is the primary purpose of your social media in the simplest possible way. Here are some tips to help you write a clear and concise social media mission statement:
- Clearly define your purpose: Clearly articulate the purpose or reason for using social media.
- Keep it short: Your mission statement should ideally be one sentence, making it easy to understand and remember.
- Make it specific: Use language that clearly communities your goals and objectives.
- Use a consistent tone: Use a tone that aligns with your account.
Mission example 1
“Our mission is to increase engagement with potential collaborators and funders, and promote our research, facilities, and culture.”
Mission example 2
“We are using social media to raise awareness of the centre as an internationally recognised institute for research in material science and to increase the diversity of our community membership.”
Mission example 3
“Our social media mission is to create engaging content while sharing inspirational and authentic experiences that build pride and belonging in our student & staff community. *
* And ‘FOMO’ for everyone else.”
It might help to define your goals & objectives, target audience and tone of voice before you write your mission statement.