Goals and Objectives

Establish clear goals: Determine your objectives for using social media as a college, school or UofG service. Whether it's sharing research findings, developing awareness of your area for recruitment purposes, or building networks with industry, having clear goals will help you focus your efforts. Be as specific as possible with goals that can be achieved in as little as 2 to 3 weeks all the way through to 12 months time. 

  1. Identify specific goals and objectives for your social media strategy. 
  2. Examples of objectives could include increasing brand awareness, promoting events, engaging with the university community, or driving website traffic. 
  3. Ensure that your objectives align with the overall goals of your department.
  4. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals to track your progress.