Authenticity and Openness
Openness and authenticity are very important in the social media space.
Be as honest and transparent as possible.It’s far better to acknowledge mistakes or when you don’t know the answer.Don’t ignore difficult questions (unless they’re rhetorical or abusive) - normally you can defuse even the most difficult situations by confronting them.
Overall, transparency in social media for universities helps foster trust, maintain a positive brand reputation, address concerns effectively, manage crises, attract and retain students, and promote active community engagement.
It is an essential aspect of building and maintaining strong relationships with the university community and the wider public.
For serious issues or social media communications that might have reputational implications for the University please contact the social media team.