View from top of Main Building towards Library.

Social Media Copywriting and Storytelling Tips

  1. Write for your audience’s needs. What are they most interested in? How can you add value for them with your social media content? 
  2. Start a conversation and reply to all comments and messages. This is the social part of social media. Asking followers about their experiences, ideas, memories will help them feel valued and part of your community. You want to encourage the audience to engage through comments, likes and shares.  
  3. Adjust your tone of voice for each platform and purpose. Younger audiences on TikTok and Instagram require a more informal, playful and friendly tone. Professional audiences on LinkedIn require more formality, but also respond well to high-emotion posts. Adopt a platform specific approach. Your audience will be different across various platforms and what works best for one platform may not work for another.
  4. Promote your values. Social media use is significant in setting the tone on campus. Promote and represent the kind of culture your school aims to cultivate by making your mission and values known. It’s a way to show students (past, present, and future) that you share values with them. 
  5. Promoting staff and students’ achievements gives your current students, alumni and industry partners a chance to understand how active your school is and celebrate with you. 
  6. Use data/analytics. Researching what has worked before is one of the best ways to write successful posts - using data and evidence to improve your content. Compare content written in different ways, or with a different image choice or across different channels and see which performed best.  
  7. Include an inspiring call to action. A call to action is the part of your copy that tells the audience what to do. If it’s written well, it will tap into their desires and emotions, and make them feel inspired to do the action.