Community Engagement
- Build and empower your own social media community. Identify social media active members of staff and research students in your School. Follow their channels and engage with their content. Encourage them to share content for your channel and to tag you in their posts. The mention should be part of a sentence rather than listed at the end of the content. The more engagement you get, the more social media platforms push your content out to larger numbers of our followers.
- Develop a student takeover programme. Student takeovers are a powerful view into authentic campus life, whether you’re sharing the work of one dedicated creator or are sharing user-generated content from various community members. Check out the UoG social media ambassador programme.
- Engage with your audience by responding to comments, messages, and inquiries in a timely manner.
- Collaborate with influencers, industry partners, professional organisations, funders, university departments, and student organisations to extend your reach. @mention relevant accounts.
- Implement paid advertising or boosted posts to target specific demographics or promote important initiatives.
- Use appropriate hashtags and keywords to increase the discoverability of your content.
- Spend more time engaging on your key audiences’ channels and content, and other relevant channels to drive engagement with your content and awareness of your channel.