Do you work on online or offline marketing campaigns which direct people towards a website or webpage?

Are you interested in finding out how to improve the performance of your webpage and learn more about visitors, views and traffic?

If so, attending the next session of the Marketing Forum is a must!

Google Analytics is an incredibly powerful free tool that allows you to really understand who is visiting your webpages and what they do when they get there. The basics are simple for anyone to use, and essential if you want to effectively evaluate the success and reach of your campaign.

The Google Analytics Workshop is taking place on Monday 8 June, and will be hosted by Lucy Johnston, Director of Bread & Butter Marketing.

Lucy is a qualified Google Analytics specialist, having worked for Google for over 6 years, and she will introduce Analytics and explore all of the ways it can be used to gather meaningful data.

The workshop will be held at 3pm in the Senate Room, Main Building.

The marketing forum is a way for marketing and communications staff across the University to meet, discuss topics of common interest, share best practice and/or offer guidance - we would love you to join us!

Please register your interest by replying to gemma.gillespie@glasgow.ac.uk by noon on Wednesday 3 June.

First published: 21 May 2015

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