Senior International Officer (USA) (Southeast and Central USA)
WORLD CHANGERS TOGETHER
Job purpose
Main duties & responsibilities
- To lead on the strategic development and operational management of Glasgow’s promotional and student recruitment activities in a region of the USA (Southeast and Central), contributing to overall institutional targets. Lead on the production and implementation of regional strategic recruitment plans for the region. By horizon scanning, competitor analysis and monitoring of market intelligence, contribute to market assessments and produce other timely marketing reports when requested.
- Develop and implement a Recruitment Strategy for your region in the USA including detailed analysis of student numbers by level of study with specified targets broken down to priority States and level of study.
- Regular travel to represent the University at education fairs and other recruitment events to support lead generation. This will include giving presentations to different stakeholder groups. In addition the post-holder will be expected to coordinate visits to the assigned region by other members of University of Glasgow staff, producing timely and comprehensive reports following visits.
- To liaise with key partners, including for example, the University of Glasgow’s study abroad network, high school counsellors and alumni networks to support recruitment activities.
- To initiate and develop relationships/agreements in-country with key government ministries (both in-country and the UK), organisations and high-level sponsorship bodies, negotiating appropriate financial packages and, where necessary, ensuring reporting requirements are met.
- Work with colleagues across External Relations to improve information and the service provided to international applicants and to increase the uptake of offers for all levels of study, by planning and implementing tailored conversion strategies.
- Manage a dedicated consumable budget for an agreed region in the USA, providing monthly status reports, ensuring that all expenditure is in line with agreed University policies and procedures. This should include consideration of the return on investment for the agreed regional spend.
- Work with the Dean for Regional Engagement, IRM and Country Manager to recommend, develop and manage new institutional partnerships, liaising with existing partners, embassies, industry and sponsorship bodies where applicable.
- In conjunction with the International Recruitment Manager, assist with the production of North American marketing materials in a timely manner – this includes print and digital collateral.
- To represent the University and External Relations on professional groups, forums and committees as required.
- Identify high quality applicants for recommendation for scholarships.
- Support with International Summer School recruitment, with focus on marketing and conversion.
- Through regular communications, advise the University Colleges on opportunities for each College for recruitment and partnership development including working closely with the International Dean for Global Engagement for the Americas and assisting them where necessary.
Knowledge and qualifications
Essential
- Degree level education or postgraduate/professional qualification/Higher degree or relevant experience.
- Up to date knowledge of UK and USA Higher Education.
- Some knowledge and understanding of the Scottish Higher Education system and specifically the undergraduate application systems (e.g. UCAS).
- Some knowledge of broader external market environment in the context of international higher education.
Desirable
- Possess an understanding of the University of Glasgow.
- Knowledge of institutional and College strategic priorities, alongside in-depth knowledge of the University’s degree programmes and research strengths.
Skills
Essential
- Self-motivated with an ability to work independently.
- High level negotiation skills.
- Project management skills.
- Ability to identify trends in markets, generating original ideas and innovative solutions to market challenges and competitor behaviour.
- Proven high level communication skills, obtained through representational and negotiating activities.
- Excellent analytical, time management, administrative and organisational skills.
- Skilled in the use of databases, PowerPoint, Excel, Access and Word.
- Excellent presentation skills.
- Risk analysis.
- Valid driving Licence.
Desirable
- Second Language, ideally Spanish or French.
Experience
Essential
- Relevant broad professional /management experience in similar or related role with degree, or without a degree, evidence of progression and development gained through more extensive relevant experience.
- Experience in a Higher Educational student recruitment/marketing office.
- Experience of market development and relationship management.
- Substantial experience of event attendance and presenting to an audience.
- Experience of budget management.
- Experience of leading or initiating projects with measurable outcomes and implications across wider teams.
Desirable
- Experience of Higher Education regional/remote student recruitment/marketing.
- Experience of cross-cultural business transactions.
- Overseas work experience.
Campus development plan
Our Vision
Over the next 10 years, the major investment will expand our campus footprint by 25%, creating a new urban quarter with the University at the heart of a revitalised west end. This is the largest development since the creation of the original campus in 1870.
This is a unique opportunity for a University to extend the boundaries of its historic core in a central city location. It will create:
- New learning and teaching facilities
- Refurbishment and repurposing of existing iconic buildings for specialist uses
- Identification and design of social spaces that support the student and community experience.
The expansion of our Gilmorehill campus into the 14 acre, former Western Infirmary site will transform the West End of Glasgow. The Masterplan for the site will incorporate:
- New learning and teaching facilities supporting our students and making sure they get the best in modern teaching and learning styles and approaches
- Creation of a Research Hub, housing large-scale multidisciplinary projects and incubator space for spin out collaborations with industry. This will encourage further innovation development
- New public cycle and pedestrian routes and a new central square which will link Byres Road to the up-and-coming cultural quarter for the West End, with new links to Kelvingrove and the newly-refurbished Kelvin Hall
- Refurbishment of five listed buildings: The Chapel, the Outpatients building, the Macgregor building, the Tennent Institute and Anderson College
- Commercial opportunities, including a hotel, restaurant, bars and cafes
- The state of the art Learning and Teaching Hub adjacent to the Boyd Orr building on University Avenue will be completed next year.
Find out more
Living in Glasgow
A UNESCO City of Music, a vibrant arts and culture scene, a food-lover’s delight, and a shopper’s paradise. Just some of the highlights of the ‘friendliest city in the world’. As well as that accolade by the Rough Guides poll, Glasgow has also been named a must visit destination by publications including the New York Times, The Guardian, and Wanderlust.
Music
The city hosts an average of 130 music events a week catering for every taste; from rock to rap, and classical to country. Glasgow also has a world class club scene playing host to some of the world’s top DJs.
Shopping
Outside of London’s West End, Glasgow is frequently voted the best place for shopping in the UK. A must-visit destination for any shop-a-holic, it houses high street chains, international designers, and independent retailers. The West End, home to the University of Glasgow, is bustling with vintage fashion, vinyl stores, and second-hand bookshops.
Arts and Culture
Glasgow’s arts scene has gone from strength to strength, and is the base for five internationally renowned performing arts companies including the National Theatre of Scotland and Scottish Ballet. The city has several world-class museums, which are free to the public, and the city’s architecture is a work of art in itself.
Food and drink
You can be in Glasgow and taste the world with its many diverse restaurants, cafes, and bars. And if you’ve yet to sample the delights of haggis and whisky, Glasgow is the place to be.
The City and Beyond
Glasgow has all the opportunities and excitement of a big city but its compact size means you can quickly travel from one vibrant district to the next. You could be relaxing in one of its many parks, before shopping in the quirky West End, and then dancing until the wee small hours in the Merchant City.
And when you fancy getting out of the city you can reach the stunning Loch Lomond in just 30 minutes, climb one of our many breath-taking Munros, play golf at one of Scotland’s many world-class courses, visit one of our ancient castles, or go further North and search for Nessie! Scotland has also just been named the world’s most beautiful country by Rough Guides.
Relocating to Glasgow
Choosing to relocate to Glasgow is a big decision. There are numerous things to be considered, such as the costs of moving, the cost of living, and where exactly to relocate to. We have created two guides to aide you in the decision making process.
Find out more on relocating to Glasgow at the below link:
WORLD CHANGERS TOGETHER
WORLD CHANGING GLASGOW 2025
Our outstanding disciplinary breadth and expertise has enabled us to make world-changing advances in fields as diverse as medicine, physics, linguistics, public policy and global development.
The key to our success is our talented staff and students pushing back at the boundaries of knowledge and understanding together.
Our World Changers Together strategy recognises the fundamental importance of a culture of open cooperation: not just as colleagues and mentors or students and teachers, but as a community of discovery that reaches beyond its walls and draws inspiration and strength from its connections and partnerships worldwide: excellence that's part of something bigger. The strategy is articulated across three themes:
COMMUNITY
- People centred, globally engaged
CONNECTIVITY
- Collaboratively minded, digitally enhanced
CHALLENGES
- Solution focused, impact oriented
Find out more
How to apply
Full details of the role and how to apply can be found by visiting our website:
The closing date for applications is 10 July 2024
Terms & Conditions
Salary will be $61,109 - $65,590 depending on experience.
2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension , benefits and discount packages.
3 A flexible approach to working.
4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University.
It is the University of Glasgow’s mission to foster an inclusive climate, which ensures equality in our working, learning, research and teaching environment. We strongly endorse the principles of Athena SWAN, including a supportive and flexible working environment, with commitment from all levels of the organisation in promoting gender equity.
Our values
The future holds innumerable challenges for our sector, our society, and our world. We will have to adapt and change what we do and what we offer if we are to navigate these successfully. Our strategy and approach may evolve as the landscape changes, but our values will remain constant: a fixed point of certainty in uncertain times.
We have identified our values in consultation and partnership with our staff and student community. Living and upholding these values will ensure that we remain true to the spirit of our community and ourselves:
Ambition and Excellence
- We strive for excellence through our work
- We defend academic freedom globally
- We recognise and celebrate shared success
- We have an unrelenting focus on development
Curiosity and Discovery
- We innovate and solve problems together
- We lead by influence and example
- We engage with lifelong learning and personal development
- We learn from our mistakes
Integrity and Truth
- We uphold honesty, integrity and fairness
- We share our work widely and generously
- We do the right thing, not the easy thing - or we don’t do it
- We take responsibility
An Inclusive Community
- We are one Glasgow team, and we care for and respect one another
- We advocate for diversity and believe in variety as a vital part of a healthy university
- We champion education as an engine for social progress
- We practise and advance sustainability