International Strategy For Multinational Enterprise BUS5014

  • Academic Session: 2024-25
  • School: Adam Smith Business School
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No
  • Collaborative Online International Learning: No

Short Description

The course will introduce students to core strategic issues that contemporary enterprises face and should consider when expanding business to foreign markets, covering the diverse yet intertwining motives and objectives to internationalise; added risk and uncertainty in conducting business in foreign countries; and factors shaping international business strategic decisions such as location, entry mode, and home-host country coordination.

Timetable

The course will be delivered in six (6) 3.5 hour sessions over four (4) weeks.

Requirements of Entry

Please refer to the current postgraduate prospectus at: http://www.gla.ac.uk/postgraduate/ 

Excluded Courses

None

Co-requisites

None

Assessment

One individual 2,500-word assignment

Main Assessment In: August

Course Aims

The course aims to enhance students' cognition and critical appraisal of the complexity in formulating and implementing a firm's international business strategy. Students will assess the distinctive challenges, risk and uncertainty involved in conducting business abroad, and the interplay between external and internal factors in shaping firms' international business strategic decisions.

Intended Learning Outcomes of Course

By the end of the course students will be able to:

 

1. Critically assess alternative international business strategic choices and construct evidence-based views and suggestions.

2. Assess opportunities, barriers, and risks in conducting business across country borders in a dynamic global business environment.

3. Critically respond to knowledge and experiences on international business approaches drown from guest speakers' participations and from other areas of the MBA.

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.