The Winners Of The First WXO Experience Awards Announced
Published: 26 June 2024
Among the winners is Dreamachine project which is co-lead by UofG's Professor Fiona Macpherson
The first World Experience Organization(WXO) Experience Awards were held this month as part of the World Experience Summit.
Around 300 experience innovators gathered in New York City to celebrate their chosen pioneers in the Art, Science, Business, Tech & Impact of Experience.
Among the winners was the Dreamachine Project in the Impact category. UofG's Professor Fiona Macpherson,is the co-academic lead on the Dreamachine Project.
Fiona Macpherson, Professor of Philosophy and Director of the Centre for the Study of Perceptual Experience at the University of Glasgow's School of Humanities | Sgoil nan Daonnachdan, said: "I was delighted that the Dreamachine project won this award. Not only was there impact through the live event, and the Schools Programme, we also ran The Perception Census, in which almost 35,000 people participated, dedicating 68,000 hours, to contribute to new scientific research. Participants ranged from 18 to 80 and came from 133 different countries."
Dreamachine is a powerful immersive experience exploring the limitless potential of the human mind. Created by Collective Act, it brings together Turner Prize-winning artists Assemble, Grammy and Mercury nominated composer Jon Hopkins, and a team of leading technologists, scientists and philosophers including Professor Macpherson.
Using sound and flickering light experienced through closed eyes, Dreamachine takes people on a kaleidoscopic, visual journey created by their own minds. Audiences take their seats in a space designed by Turner Prize-winning artists Assemble, creating a shared multisensory experience that is both highly personal, and collective.
Dreamachine
Dreamachine is a “one-of-a-kind immersive experience” that takes audiences on a magical journey into their own minds. Unlike many immersive works of scale or spectacle, the kaleidoscopic world created by the Dreamachine comes from within.
A sell out success across the UK, Dreamachine reached over a million people in 2022, attracting over 500 press features and 5* reviews. Over 20,000 people created illustrations of their experience, producing one of the largest collections of publicly generated artworks in the world. Tens of thousands of colours were reported, with many witnessing colours they have never seen before. Many blind and partially-sighted people even described seeing colour for the first time.
First published: 26 June 2024